This articles suggests ways in which marketers can optimise social media advertising.
Start by thoroughly researching the target audience. Support that by using the right targeting tools, some of which can help narrow down the audience and allow businesses to track and analyse user behaviour.
To create engaging ad copy, identify the type of messaging that will resonate with the target audience. Ensure the ad copies are concise, actionable and to the point.
For social media ad campaigns, visuals are key components. Use high-resolution images, videos with vibrant colors, images with good lighting and eye-catching composition. To reinforce the message, add text overlays or captions.
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[3 minute read]