Brands can reap many benefits by building an engaged community across various platforms.
While building an engaged community is a constant and consistent effort, it is neither quick nor easy. Businesses can begin by defining the community, choosing the right platform and developing a community strategy.
Support this by creating valuable content, engaging with the audience, and reward and recognise the community. The article mentions Apple and Nike as two brands that have been successful in creating engaged communities.
Community building can lead to increased brand loyalty as it fosters a sense of belonging and connection. It could also result in increased lifetime value, lower marketing costs and help source valuable feedback.
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[4 minute read]
