Support SEO strategy with a strong link-building strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 03, 2023, 1:30 PM GMT+0

This article suggests high-quality link building strategies marketers must be aware of. 

For a SEO strategy to succeed, it needs to be supported by a strong link-building strategy. To earn backlinks, distribute content through established blogger relationships. Look for high-quality guest posting opportunities.

The article recommends reverse image lookup for image link building. This is useful in creating backlinks to a site "that already uses imagery from your website but needs to be cited correctly."

For a given keyword, analyse the top ranking sites. Now, build content that creates unique value as compared to the top-ranking articles. Reach out to the sites linking to those articles and ask them to update the link with yours.   

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