This article states the benefits of boosting audience engagement and ways in which B2B marketers can improve it.
Some of the benefits of increased audience engagement are improved brand awareness, established thought leadership, increased customer loyalty, lead generation and revenue growth. When leveraging content to boost engagement, brands can create blogs, webinars, newsletters, social media content, videos, infographics and more.
As per a study cited in the article, at 67%, content around product specifications and functionality is considered most useful during B2B purchase decision making. Product comparison content (65%), product success stories (60%) follow.
With audience engagement efforts up and running, measurement comes next. Do so using website analytics, social media analytics, email marketing metrics, leverage surveys and collect feedback and check the impact of the efforts on sales and revenue.
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[6 minute read]