Conduct a green audit before implementing green branding

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2023, 1:55 PM GMT+0

Brands looking to do more towards being environmentally-conscious and sustainable need to implement green branding. 

An eco-friendly PR strategy helps convey to consumers and other stakeholders that the company is playing its part in making the earth a better place. The first step is being as transparent as possible to understand how sustainable a company truly is.

This could be done by conducting a green audit. First on the checklist should be to see whether products are being manufactured responsibly. To know this, trace the entire manufacturing workflow. Next is checking whether responsibly-sourced, sustainable material are being used for product packaging. 

As part of the audit, take account of whether print branded merch, physical brochures, business cards can be digitised or be made out of recyclable materials. Having completed a thorough audit, create a green mission statement that can be shared through the company's communication outlets.   

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