Facebook’s Greatest Loyalty Is In Brazil

Ted MarzilliCEO YouGov Direct
March 10, 2015, 6:05 PM GMT+0

Facebook gets higher levels of recommendations to friends and family in Brazil than any other major country, according to YouGov BrandIndex, the only daily brand consumer perception research service.

Brazil actually has twice the recommendation levels of the next country, the United States.

Germany not only has the lowest recommendation scores, but they’ve also recently declined further, most likely from the country’s main consumer protection group demanding Facebook change its terms of service. Facebook is now at its lowest recommendation score since April 2013.

YouGov BrandIndex’s Recommendation score asks respondents: "Would you be proud or embarrassed to work for this brand?"

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