Sonic ends its latest quarter on a Quality high with current customers

Paul HiebertData Journalist
January 04, 2018, 9:00 PM GMT+0

Patrons of the drive-in restaurant gave it a Quality score of 49 in late November

As Oklahoma-based Sonic Corp. prepares to release its quarterly results for September through November 2017 later today, recent data from YouGov BrandIndex reveals that the brand received its highest Quality scores from current customers as the period in question came to a close.

When the quarter opened on September 1, Sonic customers gave the restaurant chain a Quality score of 47, meaning they were far more likely to think Sonic represents good quality as opposed to poor quality. After a slight dip in early October, Sonic's Quality score eventually climbed to a high of 49 on November 30.

According to data from YouGov Profiles, current Sonic customers are most likely to reside in the South (57%), followed by the West (19%), Midwest (16%), then Northeast (8%). Additional figures show that 28% of Sonic customers agree with the statement, "I just don't have time to cook for myself," compared to 23% of the general public.

Photo: Getty

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