An Inside Look: Unpacking Meal Kit and Meal Kit Delivery Subscribers

May 28, 2021, 10:00 AM GMT+0

At the outset of the pandemic, YouGov research quickly identified a surge in demand for Meal Kits and Meal Kit Delivery services. More than a year later, have people continued using meal kits? Who is the average consumer? What are they getting out of a meal kit subscription?

Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 300,000 variables on 350,000 panelists, marketers and researchers can understand exactly who these meal kit subscribers are, what they want, where to reach them, and much more.

The Profile Peek linked below gives a quick but powerful insight into a niche subsection of high-earning US consumers, specifically those who reported currently subscribing to or recently using a meal kit delivery service.

Download the free Profile Peek for a unique insight into meal kit consumers, including:

  • Demographics
  • Why people like meal kits
  • Top brands in the space
  • Advertising channels for grabbing attention
  • And more

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