Super Bowl Buzz two days on

Ted MarzilliCEO YouGov Direct
February 07, 2013, 2:11 PM GMT+0

The Clydesdales were back in their starring role in Budweiser’s nostalgic tearjerker “Brotherhood”. The beer ad that makes grown men weep was the clear winner 2 days after the event, with a Buzz lift for Budweiser of nearly 19 points compared with a pre-game benchmark.

The consumer generated Doritos ads catapulted them into second place post Super Bowl. “Goat 4 Sale” featured an insatiable Doritos loving goat. “Fashionista Daddy” made fairy princesses out of burly Doritos lovers.

Yet again car companies saw a major boost in Buzz post Super Bowl. Audi, Toyota and Volkswagen all showed significant lift in Buzz scores. Volkswagen’s controversial ad used a Jamaican accent to connote a happy-go-lucky and unstressed nature. Although the ad didn’t go down well with media pundits, BrandIndex responders reacted positively – along with the U.S Caribbean community, which was overwhelmingly supportive of the ad. Audi and Toyota both stuck to traditional Super Bowl humor with Audi’s prom theme and Toyota’s purple genie featuring Penny from “The Big Bang Theory”

BlackBerry’s What BlackBerry 10 Can’t Do was part of their $200 million campaign to launch the BlackBerry Z10 and snatch back some market share from Apple and Samsung. Whether from the ad or from the media buzz around the new phone, BlackBerry moved from a neutral 0.2 to positive 12.6 post-game.Samsung’sThe Big Pitch” saw a slightly lower Buzz lift but from a starting score of 21.2. In the Samsung ad Paul Rudd and Seth Rogen trash each other and then pitch all the other Super Bowl ad themes for the “Next Big Thing”.

Coca Cola’s “Mirage” featuring Mad Max, Priscilla and Lawrence of Arabia and “Security Camera” featuring random acts of sweetness, helped create a Buzz lift a few points north of Pepsi which sponsored the half-time show, introduced by their “Anticipation” ad slot.

M&Ms were tenth on the list with Red singing Meatloaf’s “I would do Anything for Love (But I won’t do that)" with Naya Rivera as love interest.

Buzz Scores 2 Days Post Super Bowl compared to January baseline