BrandIndex Featured in Sunday Times Business Section

Ted MarzilliCEO YouGov Direct
August 22, 2010, 2:46 PM GMT+0

By now, virtually everyone in America is familiar with the names Toyota, BP and Goldman Sachs - often because these once blue chip brands have been facing some of the worst PR disasters of the past year. Amy Schoenfeld and Gilbert Gates, business reporters for the New York Times leverage BrandIndex data to put each company's dilemma in context. (+)