Revlon holds strong with older women

Paul HiebertData Journalist
October 26, 2017, 12:30 PM GMT+0

But over the past quarter, the cosmetic giant's Impression score has decreased 30% among female millennials

Recent data from YouGov BrandIndex indicates some mixed news for Revlon, Inc., which plans to release its Q3 2017 results later next week.

On the good side, Revlon's Impression score — which asks consumers if their overall impression of a particular brand is positive or negative — experienced a one-point uptick among women aged 35+ throughout the company's last quarter, which ran from July 1 to September 30. On the bad side, however, the brand's Impression score dropped from 28 to 19 among women aged 18-34 during the same time period.

As the quarter began, younger women already held a lower view of Revlon than those aged 35 and older. Now it's even lower.