Jack Weber has over 25 years of experience on both sides of the research industry. Through corporate research positions at consumer product giants General Mills, Inc., Gallo Winery and James River Corporation, as well as the past 15+ years on the supplier side and YouGov, he has designed and analyzed studies covering concept and product evaluation/fit, new volume forecasting, brand equity and positioning, consumer segmentation and market opportunity analysis, and brand and advertising tracking. Jack’s category experience covers food and beverage, sports apparel and footwear, personal care and jewelry, financial products and services, educational products, telecommunications, QSRs and charitable organizations. When not at work or spending time with his family, Jack is an avid runner.
The social voice of brands: How US and UK consumers feel about brands engaging with social issues
With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...01 Oct 2018
Grocers of the future: Room enough for both Amazon and Aldi
Over a quarter of Americans have used an online grocer (27%)31 Oct 2017