Lance FraenkelVP, Head of Sports Data Products
- Article
NBA ‘Buzzing’ with Millennials while NFL continues to dominate word of mouth
Of all major sports leagues, the NBA is generating the most positive Buzz (+17.5) amongst A18-34 while the NFL continues to lead on overall conversation (21%). This information according to YouGov BrandIndex, the only daily consumer perception research service. Looking into the data further, we see all leagues are generating...
20 Apr 2017