
Lance FraenkelVP, Head of Sports Data Products
Article
NBA ‘Buzzing’ with Millennials while NFL continues to dominate word of mouth
Of all major sports leagues, the NBA is generating the most positive Buzz (+17.5) amongst A18-34 while the NFL continues to lead on overall conversation (21%). This information according to YouGov BrandIndex, the only daily consumer perception research service. Looking into the data further, we see all leagues are generating...
20 Apr 2017