Who likes Michael Bloomberg, and what defines his supporters?

Paul HiebertData Journalist
July 27, 2016, 7:32 PM GMT+0

Bloomberg's endorsement is unlikely to win Clinton any new votes, as his fans tend to be Northeastern Democrats

Later today, Michael Bloomberg is scheduled to speak at the Democratic National Convention, where he's expected to endorse Hillary Clinton for president. This news might come as a surprise to some who primarily know the multi-billionaire as the former Republican Mayor of New York City who later turned Independent, but it shouldn't. At least not to people who like the man.

According to data from Profiles LITE, which reveals the traits that most distinguish members of a certain group from the general population, fans of Michael Bloomberg tend to be older males who live in urban centers. They typically vote democrat, work in politics and government, and earn over $100,000 per year. They're also most likely to live in Bloomberg's home state of New York.

When it comes to favorite hobbies and activities, Bloomberg supporters gravitate toward high-minded pursuits, such as visits to the museum and theater, along with attending lectures. They like keeping up with the news and engaging in national events by reading everything they can get their hands on, from newspapers to magazines to books. When it comes to choosing a pet, they're far more likely than the average American to pick a bird over a dog, cat, or fish.

To get an even better grasp of the quintessential Bloomberg fan's political mindset, it helps to look at their self-described personality traits and worldviews. They tend to think, for example, that George Bush is guilty of war crimes and Fox News is anything but fair and balanced. They consider themselves interesting, introspective, thoughtful, and sometimes a bit too critical.

Click here to visit the full profile of people who like Michael Bloomberg.