A new YouGov survey asked Americans about 40 cultural entities: which ones they love or hate and which ones they believe to be associated with MAGA Republicans and. A majority say that American flags are associated with MAGA Republicans; slightly fewer say so about Confederate flags and Joe Rogan.
About half (51%) of Americans have heard a lot about the movement known as MAGA, or Make America Great Again; 36% have heard a little about it. Democrats are more likely than Republicans to say they have heard a lot about the MAGA movement (62% vs. 48%).
The cultural entities that Americans are most likely to associate with MAGA Republicans — from the survey's list of 40, based in part on open-ended questions from earlier surveys — are American flags (55%), Confederate flags (49%), Kid Rock (48%), The Apprentice (44%), Duck Dynasty (39%), and Rogan (39%).
Among self-identified MAGA Republicans, the people and items they’re most likely to associate with MAGA Republicans are American flags (87%), Kid Rock (66%), Clint Eastwood (52%), steak (48%), and Ted Nugent (46%). Most non-MAGA Republicans (56%) associate American flags with MAGA Republicans. 32% say the same about “The Apprentice”; the same share (32%) associate Kid Rock with MAGA Republicans.
Among the largest differences between MAGA and non-MAGA Republicans: 66% of MAGA Republicans and 32% of non-MAGA Republicans associate Kid Rock with MAGA Republicans. There are also wide gaps on American flags (87% vs. 56%), Eastwood (52% vs. 21%), Tim Allen (41% vs. 15%), and steak (48% vs. 23%). Non-MAGA Republicans are those who say they don't identify as a MAGA Republican; those who say they're unsure are not included.
The cultural entities Democrats are most likely to associate with MAGA Republicans are Confederate flags (77%), The Apprentice (60%), and Kid Rock (59%).
Of the people and things asked about, majorities of Americans like or love hamburgers (84%), BBQ (80%), steak (78%), American flags (68%), Eastwood (61%), and Sylvester Stallone (55%).
Majorities of MAGA Republicans like or love 16 of the 40 cultural entities asked about. The largest shares say they like or love American flags (93%), steak (91%), hamburgers (90%), Eastwood (81%), and Stallone (80%).
MAGA Republicans are more likely than non-MAGA Republicans to say they like or love Rogan (60% vs. 25%), Kid Rock (62% vs. 38%), Duck Dynasty (55% vs. 33%), and Nugent (50% vs. 29%).
Types of meat are among the most bipartisan items asked about. Majorities of Democrats like or love BBQ (81%), hamburgers (81%), and steak (70%).
Men are more likely than women to say they like or love many of the 40 cultural entities asked about. Among the largest gender gaps are for Mike Tyson (43% of men and 24% of women like or love him), Stallone (64% vs. 46%), and American beer (44% vs. 27%).
Women are more likely than men to like or love Live Laugh Love signs (36% vs. 22%), hair extensions (23% vs. 10%), and farmhouse decor (37% vs. 30%).
Adults under 45 are less likely than older Americans to say they like or love Dennis Quaid (23% vs. 54%), Eastwood (45% vs. 73%), American flags (56% vs. 79%), and Mel Gibson (30% vs. 52%).
Related:
- How many Americans are MAGA?
- Half of Americans have an American flag at home
- What the Confederate flag means in America today
See the results for this YouGov survey
— Carl Bialik contributed to this article
Methodology: This article includes results from an online survey conducted among 2,206 U.S. adult citizens on two separate 2025 surveys conducted July 22 - 24 and July 23 - 25. Respondents were selected from YouGov’s opt-in panel to be representative of adult U.S. citizens. The sample was weighted according to gender, age, race, education, 2024 presidential vote, 2020 election turnout and presidential vote, baseline party identification, and current voter registration status. 2024 presidential vote, at time of weighting, was estimated to be 48% Harris and 50% Trump. Demographic weighting targets come from the 2019 American Community Survey. Baseline party identification is the respondent’s most recent answer given around November 8, 2024, and is weighted to the estimated distribution at that time (31% Democratic, 32% Republican). The margin of error for the overall sample is approximately 3%.
Image: Getty
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