A new YouGov survey included an experiment to understand Americans' views about TrumpRx, a new government website that aims to offer discounted prices to Americans who pay for prescriptions without using insurance. A randomly selected half of respondents were asked whether they approve of "a new website called TrumpRx.gov that offers discounts on some prescription drugs for people who pay without using insurance." The other half were asked nearly the same question; their version omitted the words, "called TrumpRx.gov." Then the first group was asked how likely they were to use "TrumpRx"; the second group were asked about their likelihood of using "this website."
When TrumpRx is not mentioned by name, a majority (57%) of Americans somewhat or strongly approve of the new website; only 19% say they disapprove of it. In contrast, when the name TrumpRx is mentioned, opinions are more closely divided: 41% approve and 31% disapprove. That amounts to a 28-point difference in net approval. This may underestimate the effect of the program's name, as some respondents might have been aware of TrumpRx's name before taking the poll.
The largest effect of mentioning TrumpRx's name occurs among Democrats: Nearly half (45%) approve of TrumpRx when its name is not mentioned, but only 13% approve of the program when it is referred to by name. And a majority (62%) of Democrats say they disapprove of TrumpRx when its name is mentioned, compared to only 27% who disapprove when it is only described as a government website.
Independents are also less likely to approve when TrumpRx is referred to by name. More than twice as many Independents approve of the website than disapprove of it when it is not referred to as TrumpRx (49% vs. 21%), but Independents are evenly split when it is mentioned by name (31% vs. 31%).
Republicans' views do not significantly differ based on whether TrumpRx's name is mentioned. The vast majority of Republicans approve of the program whether it is referred to as a new website or as TrumpRx (78% vs. 81%).
Americans are more likely to say they would not use TrumpRx when they are made aware of its name. About one-third (35%) of Americans say they are not at all likely to use the new government website when its name is not mentioned. This figure is 44% when it is referred to as TrumpRx.
As with approval, the greatest difference occurs among Democrats: 50% say they are not at all likely to use the website when it is referred to generically, but 74% say this when asked specifically about TrumpRx. Among Independents, the share who are not at all likely to use the website is 32% when TrumpRx is not mentioned by name and 45% when it's mentioned.
In contrast, referring to TrumpRx by name makes Republicans more likely to say they would use it. The share who say they are not at all likely to use the website is 23% when its name isn't mentioned, and 9% say they are very likely to use it. When TrumpRx is mentioned by name, only 15% say they are not at all likely to use it and 20% say they are very likely to use it.
The results of this experiment suggest that the choice of TrumpRx as the name for the government's new prescription website could increase uptake among Republicans, but may decrease usage among Americans overall.
— Taylor Orth and Carl Bialik contributed to this article
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Methodology: This YouGov poll was conducted online on February 9 - 11, 2026, among 1,063 U.S. adult citizens. Respondents were selected from YouGov’s opt-in panel to be representative of adult U.S. citizens. The sample was weighted according to gender, age, race, education, region, 2024 presidential vote, 2020 election turnout and presidential vote, baseline party identification, and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. 2024 presidential vote, at time of weighting, was estimated to be 48% Harris and 50% Trump. Baseline party identification is the respondent’s most recent answer given around November 8, 2024, and is weighted to the estimated distribution at that time (31% Democratic, 33% Republican). The margin of error for the overall sample is approximately 4 points.
Image: Getty (Nathan Howard / Stringer)
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