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The Most Popular Financial Service Brands (Q4 2022)
popularity
is the % of people who have a positive opinion of a financial service brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Visa
99%
70%
2
PayPal
97%
63%
3
MasterCard
97%
62%
4
Discover
96%
54%
5
American Express
97%
53%
6
Capital One
96%
53%
7
Western Union
95%
50%
8
Credit Karma
91%
48%
9
J.P. Morgan
94%
48%
10
Venmo
88%
47%
11
Life Lock
83%
43%
12
Charles Schwab
88%
42%
13
Fidelity
81%
41%
14
Cash App
77%
41%
15
Equifax
88%
40%
16
Merrill Lynch
88%
39%
17
Vanguard
69%
38%
18
Chime
74%
35%
19
Morgan Stanley
81%
35%
20
MoneyGram
72%
34%
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