According to data from a recent survey conducted by YouGov across 17 markets only half of global consumers feel that automotive companies are doing their bit to optimise the longevity of their products (49%).

Twice as many Americans support paid paternity leave as oppose it, with women 17 points more in favor of it than men are. More Republicans oppose paternity leave than are in favor.

YouGov’s latest survey across 17 markets shows that more than two in five consumers globally prefer a mobile app to interact with their bank.

A new survey by YouGov examines how present income is closely related to the perception of health among US adults.

Biden's overall approval rating tracks closely with how Americans view his handling of the economy. This week marks his worst rating on handling jobs and the economy – and an overall approval rating near his lowest as president.

YouGov’s Finance Purchase Funnel Rankings 2021 reveal the United States financial services brands that are best at converting consumers through the purchase funnel. The Rankings are based on the Consideration score from YouGov BrandIndex among consumers who are Aware of each brand, over a period of 12 months.

Data from YouGov BrandIndex shows that over the course of September, Regions registered the highest uplift in Ad Awareness among all consumer banks in the US.

Data from YouGov BrandIndex reveals that Santander has achieved the highest uplift in Ad Awareness of all the banks we tracked in the United Kingdom during September.

Data from YouGov Profiles shows that nearly half of US adults are primary decision-makers when it comes to purchasing any financial or investment services (48%).

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a third of global consumers say they prioritize a brand’s values over a product’s price when shopping for consumer electronics.

A new analysis from YouGov highlights the top-ten-performing UK brands in 2021 across key categories in the FMCG sector.

A new YouGov poll of more than 15,000 Americans finds that more than one in four (27%) US adults don’t believe they will ever save enough to retire comfortably.

PetPlan registered the highest uptick in Ad Awareness scores among all finance brands in the UK to be crowned the UK Finance Advertiser of the Month in August.

Wells Fargo registered a 2.1-point improvement in its Ad Awareness scores in August to claim YouGov’s Finance Ad of the Month.

Data from a global study conducted by YouGov across 17 markets indicates that more than half (54%) of global consumers plan to be more conscious of their impact on the environment and say they’ll buy more sustainable products once the pandemic ends.

According to data by YouGov BrandIndex, Tiger’s Ad Awareness, which evaluates how many people have seen a brand’s advertisement over the previous two weeks, rose by 8 points from 20 to 28 between July 25 to August 24.

A YouGov survey casts light on the extent to which people have become more mindful of their budgets with regards to household purchases.

Despite the growing interest of Americans in cryptocurrencies, a majority are not likely to use one.

A YouGov survey across 17 markets indicates that more than two-fifths of global consumers (44%) feel that they are not fully represented by the people they see in adverts.

For many Americans today, prices of goods and services (40%) say more about the health of the economy than jobs do (24%).