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Business & economy

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  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • US Biggest Brand MoversArticle

    US Biggest Brand Movers

    Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

    13 days ago
  • Which sectors of the economy do Americans think are liberal and conservative?Article

    Which sectors of the economy do Americans think are liberal and conservative?

    Workers in certain sectors — such as cannabis and entertainment — are viewed by most Americans as predominantly liberal, while workers in other sectors — such as firearms, oil, and gas — are more likely to be viewed as conservative.

    about 1 month ago
  • Which jobs do Americans think should require a college degree?Article

    Which jobs do Americans think should require a college degree?

    Majorities favor college degrees for careers that directly affect public safety or health, such as airline pilots and dental hygienists. Traditional trade jobs such as electricians, plumbers, and truck drivers, were less likely to be seen as requiring a degree.

    about 1 month ago
  • Which occupations do Americans think will be most affected by advances in AI?Article

    Which occupations do Americans think will be most affected by advances in AI?

    The largest percentages believe that AI will decrease the number of jobs available in the fields of manufacturing, customer service, and retail sales.

    2 months ago
  • Americans' rankings of 40 college majorsArticle

    Americans' rankings of 40 college majors

    A recent YouGov poll asked Americans to evaluate 40 college majors on three dimensions: earnings potential, personal interest, and well-roundedness.

    2 months ago
  • Would U.S. adults rather have a low-paying job that they love or a high-paying job that they hate?Article

    Would U.S. adults rather have a low-paying job that they love or a high-paying job that they hate?

    While most Americans who are older than 55 (59%) say that they would take a low-paying job they love over a high-paying job they hate, that preference decreases with age.

    2 months ago
  • Which industries do Americans think should be more regulated?Article

    Which industries do Americans think should be more regulated?

    Pharmaceuticals, artificial intelligence, and social media top the list of industries Americans believe should be more regulated. Cannabis is the most divisive industry polled, with roughly equal shares saying it should be more and less regulated.

    3 months ago
  • How common do Americans think nepotism is in 10 fields of work?Article

    How common do Americans think nepotism is in 10 fields of work?

    The poll, which asked Americans how common nepotism is in 10 fields of work, finds that the practice is seen as especially widespread in politics, as well as in business and acting.

    3 months ago
  • How Americans evaluate Social Security, Medicare, and six other entitlement programsArticle

    How Americans evaluate Social Security, Medicare, and six other entitlement programs

    Many of these programs are popular with Republicans and Democrats alike — with starker partisan division about funding and what it takes to qualify for the programs.

    4 months ago
  • What concerns Americans about the future of the U.S. tech industry?Article

    What concerns Americans about the future of the U.S. tech industry?

    Large majorities of Americans are at least somewhat concerned about its influence on elections, the spread of misinformation, and a loss of privacy.

    4 months ago
  • Many Americans think certain groups not protected by employment discrimination laws should beArticle

    Many Americans think certain groups not protected by employment discrimination laws should be

    While most Americans are aware of the status of the currently protected traits asked about, many assume that other traits are also protected — despite the fact that they are not.

    4 months ago
  • Americans recognize that egg prices are rising, with 67% saying the costs have increased a lotArticle

    Americans recognize that egg prices are rising, with 67% saying the costs have increased a lot

    Americans who have noticed rising costs at the grocery store point to the dairy (83%) and meat (82%) departments as the areas with the most severe hikes.

    4 months ago
  • Lean on authenic conversations to boost Instagram audience engagementArticle

    Lean on authenic conversations to boost Instagram audience engagement

    By Anna Sonnenberg on Social Media Examiner, 16 January 2023

    4 months ago
  • What do Americans think of George Santos?Article

    What do Americans think of George Santos?

    Nearly two-thirds of Americans say it's common for people to lie about their background and work experience to get a job; even more say it's common for politicians to mislead people in order to get elected.

    5 months ago
  • How Democrats and Republicans view energy sources differentlyArticle

    How Democrats and Republicans view energy sources differently

    The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).

    5 months ago
  • Pair display ads with organic marketing efforts to boost inbound marketing resultsArticle

    Pair display ads with organic marketing efforts to boost inbound marketing results

    By Natalie Bispham on Brafton, 20 Dec 2022

    5 months ago
  • Democrats and Republicans support more government regulation of cryptocurrencyArticle

    Democrats and Republicans support more government regulation of cryptocurrency

    A majority of Americans (55%) perceive cryptocurrency as a very or somewhat unsafe financial investment, with only 18% seeing it as a safe investment. Even people who own cryptocurrency are as likely to view it as an unsafe investment (47%) as a safe one (46%).

    5 months ago
  • Why more Americans say Congress should not raise the debt ceiling than say it shouldArticle

    Why more Americans say Congress should not raise the debt ceiling than say it should

    In an open-end question, many Americans expressed concern that Congress will never stop raising the debt ceiling or that an increase in the debt-ceiling limit will contribute to inflation.

    5 months ago
  • Marketers decrease ad spend forecasts for 2023 over recession fearsArticle

    Marketers decrease ad spend forecasts for 2023 over recession fears

    By Todd Wasserman on Media Post, 09 Dec 2022

    6 months ago
  • CDPs can overcome the challenges of cookieless marketing and data privacyArticle

    CDPs can overcome the challenges of cookieless marketing and data privacy

    By Michael Grover on CMSWire, 07 Dec 2022

    6 months ago

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