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The Most Popular Insurance Brands (Q4 2022)
popularity
is the % of people who have a positive opinion of a insurance brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
AAA
95%
68%
2
BlueCross BlueShield
96%
57%
3
State Farm
97%
56%
4
USAA
88%
50%
5
Allstate
96%
50%
6
GEICO
96%
50%
7
Aflac
93%
46%
8
Progressive
95%
46%
9
Nationwide
90%
45%
10
Liberty Mutual
93%
44%
11
UnitedHealthcare
89%
44%
12
Anthem Blue Cross
81%
43%
13
Aetna
86%
41%
14
Navy Federal Credit Union
72%
41%
15
AARP Auto/Home Insurance from the Hartford
87%
41%
16
Farmers Insurance
89%
41%
17
Travelers
77%
40%
18
Humana
87%
40%
19
AARP Medicare Plans from UnitedHealthcare
83%
38%
20
Cigna
81%
37%
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