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The Most Popular Influencers (Q4 2022)
popularity
is the % of people who have a positive opinion of a influencer.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Joanna Stevens Gaines
49%
29%
2
Clay Travis
46%
28%
3
Mark Rober
40%
28%
4
Good Mythical Morning
41%
26%
5
The Try Guys
43%
26%
6
Mr Ballen
39%
26%
7
Marie Kondo
45%
25%
8
Cara Delevingne
50%
24%
9
MrBeast
44%
24%
10
Lilly Singh
41%
24%
11
Jenna Marbles
42%
24%
12
Markiplier
39%
24%
13
PewDiePie
49%
24%
14
Ryan Trehan
38%
23%
15
Nelk Boys
38%
23%
16
Amanda Cerny
36%
23%
17
Logan Paul
61%
23%
18
Loren Gray
39%
23%
19
Michelle Phan
40%
23%
20
Jenna Mourey
36%
23%
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