Who are America's gamblers? What motivates them to place bets and what are their favorite types of gambling? We understand using the newly-launched Global Gambling Profiles tool.

One-quarter (25%) of Americans say they are very or fairly interested in reading Prince Harry’s memoir when it publishes, while just 14% of Britons say the same.

Three in ten Americans who say they are either ‘not very interested’ or ‘not at all interested' in watching sports in general say they are likely to tune into the action from Tokyo (30%).

Toyota is the most recommended brand among all customers in YouGov’s global analysis of 33 markets.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

No US brand saw a higher rise in their Ad Awareness than restaurant chain Applebee’s last month

The share of Americans seeing friends and family for a get-together, attending a cookout or picnic, watching local parades have all increased this year from 2020.

According to consumer data collected by YouGov in Australia, Canada, the United States, the United Kingdom, Denmark and the Philippines, on average nearly half (43%) of people are uncomfortable about visiting live events such as sports, music concerts, festivals; while just 38% say they are comfortable.

A YouGov Daily poll finds that 71% of Americans have heard about Spears’ testimony, and two-thirds of Americans (65%) believe the conservatorship should be terminated, as she requested.

Women are more likely than men to think certain small dogs are best, with the Shih Tzu being the one that women (44%) are much more likely than men (22%) to like.

Among US adults overall, the 1970s and 1980s prove to be the best decades for music, with 21% and 22% of the vote, respectively.

YouGov partnered with TechRadar to preview excitement among gamers in the US and Great Britain for potential video game announcements at E3 2021.

More than half of the population in Mexico (55%), Spain (53%) and Singapore (52%) want staff in casinos to follow mask compliance.

A recent survey by YouGov Direct reveals that eight in every ten Americans have one or more paid streaming services subscription.

Three-quarters of US adults (76%) say that the media promotes an unattainable body image for women.

Ahead of the reunion special of the beloved ‘90s TV show Friends, YouGov asked Americans who their favorite character from the show is.

A YouGov poll of more than 22,000 people finds that one in five (21%) people say they’ve broken up with someone and gotten back together “more than once.”