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  • The best national parks to visit in the United States, according to Americans who have visited themArticle

    The best national parks to visit in the United States, according to Americans who have visited them

    Among people who have visited them, the national parks most likely to be strongly recommended are the Grand Canyon, Yellowstone National Park, and the Hawaii Volcanoes National Park.

    10 days ago
  • The best places to visit in the United States, according to Americans who have visited themArticle

    The best places to visit in the United States, according to Americans who have visited them

    The most strongly recommended place to visit is the ​​Pearl Harbor National Memorial / USS Arizona Memorial in Honolulu, Hawaii.

    10 days ago
  • Americans recall their membership in high school cliquesArticle

    Americans recall their membership in high school cliques

    The two most widely reported cliques — athletes and popular kids — were present in half of Americans' high schools, according to their recollections.

    13 days ago
  • How Americans celebrate their birthdaysArticle

    How Americans celebrate their birthdays

    When it comes to holidays Americans enjoy, their birthday outranks many others, including Valentine's Day, Halloween, and New Year's Eve.

    17 days ago
  • How do Americans feel about extreme sports and activities?Article

    How do Americans feel about extreme sports and activities?

    Half of Americans (51%) believe that extreme sports and activities can be done safely, while 34% say they are always dangerous.

    19 days ago
  • Most Americans say it's inappropriate to discuss U.S. politics in Golden Globes acceptance speechesArticle

    Most Americans say it's inappropriate to discuss U.S. politics in Golden Globes acceptance speeches

    Most Americans (53%) say it's completely or somewhat inappropriate for winners to discuss U.S. politics in their acceptance speeches.

    20 days ago
  • Golden Globes 2023: Which films and TV series do Americans think should win?Article

    Golden Globes 2023: Which films and TV series do Americans think should win?

    Nine in 10 Americans who have seen "Top Gun: Maverick" say they love or like the movie.

    20 days ago
  • All on the family: ties, proximity, and estrangementArticle

    All on the family: ties, proximity, and estrangement

    Family reunions are a regular or at least semi-regular occurrence for many Americans: About half of people say they've attended an extended family reunion within the past decade, with one in five saying they have done so within the past year.

    about 1 month ago
  • Bad habits that Americans have — and have given upArticle

    Bad habits that Americans have — and have given up

    In a series of recent polls, YouGov asked Americans to tell us about their so-called bad habits, defined as habits they believe negatively affect their lives and wish they could change.

    about 1 month ago
  • What do Americans dream about?Article

    What do Americans dream about?

    Despite vast differences in the day-to-day lives of people across the United States, there are remarkable resemblances in the scenarios Americans find themselves in after falling asleep.

    about 1 month ago
  • Most popular Christmas movies in the U.S.: A rankingArticle

    Most popular Christmas movies in the U.S.: A ranking

    The YouGov survey finds that the most popular Christmas movies in the United States include How the Grinch Stole Christmas, Rudolph the Red-Nosed Reindeer, A Christmas Carol, It's a Wonderful Life, A Charlie Brown Christmas, Frosty the Snowman, Home Alone, and The Grinch.

    about 1 month ago
  • YouTubers are boosting their #Shorts videos on the platformArticle

    YouTubers are boosting their #Shorts videos on the platform

    By Kayleigh Barber on Digiday, 12 Dec 2022

    about 2 months ago
  • YouTube to introduce channel handles to give content creators better visibilityArticle

    YouTube to introduce channel handles to give content creators better visibility

    By MTS Staff Writer on Martech, 25th October 2022

    3 months ago
  • Which Stephen King books have Americans read, and which are their favorites?Article

    Which Stephen King books have Americans read, and which are their favorites?

    Among the most widely read King books are those that have been adapted into films, including Carrie, The Shining, Pet Sematary, and IT. The favorite among Americans who've read multiple King books, however, is one that has stayed on the small screen: The Stand.

    3 months ago
  • Stephen King Books | YouGov Poll: October 12 - 16, 2022Article

    Stephen King Books | YouGov Poll: October 12 - 16, 2022

    Results, interactive data, and methodology on American attitudes on Stephen King and his novels from an October 12 - 16, 2022 YouGov poll.

    3 months ago
  • Ranking Americans' favorite horror moviesArticle

    Ranking Americans' favorite horror movies

    While each movie asked about is highly rated, the critically-acclaimed 1992 psychological horror film The Silence of the Lambs is the only one to place close to the top of the list by two different ways of ranking the films.

    3 months ago
  • Awkwardness | YouGov Poll: September 14 - 19, 2022Article

    Awkwardness | YouGov Poll: September 14 - 19, 2022

    Results, interactive data, and methodology on American attitudes on awkwardness from a September 15 - 19, 2022 YouGov poll.

    3 months ago
  • No film genre divides Americans like horror doesArticle

    No film genre divides Americans like horror does

    The most preferred way to watch horror is at night and with other people. But this shouldn't be too hard to accomplish for horror fans, most of whom say they share their love of the genre with a partner or parent.

    3 months ago
  • Horror Movies | YouGov Poll: October 12 - 14, 2022Article

    Horror Movies | YouGov Poll: October 12 - 14, 2022

    Results, interactive data, and methodology on American attitudes on horror movies from an October 12 - 14, 2022 YouGov poll.

    3 months ago
  • How Americans rate the Beatles and their songsArticle

    How Americans rate the Beatles and their songs

    While nearly every song is loved by more people than hate it, some stand out as the most highly regarded. The four top-rated songs, which were loved by at least half of Americans familiar with the Beatles, are Yesterday (53% love it), Here Comes the Sun (52%), Hey Jude (50%), and Let It Be (50%).

    4 months ago

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