Almost a quarter of Millennials (24%) have a zombie plan prepared, compared to 15 percent of Generation X and 6 percent of Baby Boomers.

The 71st Primetime Emmy Awards are coming and this year’s event could be the encore to one of TV’s megahit shows—HBO’s Game of Thrones.

New data from YouGov finds that nearly six in 10 (59%) Americans believe that the Emmys this year will be very or somewhat political.

One of America’s largest bank chains, Capital One, is seeing advertising gains after announcing its partnership with pop-star Taylor Swift to launch her new album, Lover.

For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Almost four in ten (38%) Americans have a positive opinion of Ariana Grande, who is nominated for Artist of the Year at the 2019 MTV Video Music Awards

The Emmy nominations for 2019 have been released. New research from YouGov finds that more than four in 10 (44%) Americans believe Hollywood creators should make a concerted effort to cast more diverse actors.

Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.