Millennials are the most likely generation to call themselves very fashionable. Generation Z, is generally split on whether or not to call themselves fashionable.

YouGov data shows that Gen Z believes that it is both fashionable to part your hair in the middle (62%) and to use a side part (56%).

Taylor Swift's upcoming re-release, Fearless, lands in third place with a score of 4.03 out of 5.

Americans overwhelmingly support the young royals’ decision to “step back” from their working roles as part of the British Royal Family (61% support).

Of those who said they were fans of the action film genre, nearly half said they wanted to watch "Cosmic Sin" after seeing the trailer (49%).

Among those who watched the interview or read news stories about it, two-thirds (68%) say they have sympathy for Harry and Meghan, with 35% saying they have “a lot” of sympathy for the couple.

Before viewing the trailer, 33% of respondents said they had not heard anything about "Chaos Walking" and just 15% said they were likely to see it. After tuning into the trailer, that number jumped to two in five users (42%).

The most effective trailer of the week belongs to “The Father”.

New YouGov data shows how comfortable consumers are going to the movies, and how Hollywood’s shift to a video-on-demand business model may affect cinema attendance in a post-COVID-19 world.

“Blithe Spirit”, which is due for a limited theatrical release by IFC Films, took home the mantle of most effective trailer of the week

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

Queen Elizabeth II is the most popular royal, with 68% of Americans saying they hold a favorable view of the reigning monarch.

Before viewing the trailer, 17% of respondents said they were very or somewhat likely to see this politically charged thriller. After watching the trailer, that number increased to nearly half of all respondents (49%).

Who plays fantasy sports? YouGov has been collecting data on this for some time and our analysis shows that 15% of US adults over the age of 21 say they have played fantasy sports at least once in the past 12 months

Are we living in a simulation? Two of this week's films - “Bliss” and “A Glitch in the Matrix” - pose that very question.

While a film about an Anglo-Saxon burial might not sound like a particularly thrilling premise, the trailer for “The Dig” was the most effective this week at persuading viewers to consider seeing a film.

More than two in five (45%) 18-to 24-year-olds have been in a love triangle, the most likely age demographic to identify with the romantic struggle.

Before viewing the trailer, about two in five (42%) respondents said they had not heard anything about Our Friend and just 12% said they were likely to see it. After tuning into the tear-jerking trailer, that number jumped to 43%.

Prior to seeing the trailer, 21% of YouGov Direct respondents said they were somewhat or very likely to see The Marksman. After viewing the clip on the YouGov Direct Platform, 53% said they were now likely to see it, the highest level of post-trailer interest this week.

This eye-opening documentary was particularly appealing to Millennial and Gen Z audiences. Nearly two-thirds of respondents between the ages of 18 and 39 said they were somewhat or very likely to see the film post-trailer (64%).