Among Americans who say they sometimes encounter babies, over half (53%) say they occasionally use a gendered term (such as “boy” or “he”) to refer to a baby before being told the baby’s gender, according to a May 17 - 18, 2022 YouGov survey.

A recent YouGov poll asked Americans whether they believe in 30 good- and bad-luck superstitions. The three good-luck superstitions polled that the largest share of Americans say they believe in are making a wish while blowing out birthday candles (28%), seeing a shooting star (28%), and saying bless you when someone sneezes (27%).

Results, interactive data, and methodology on Americans' attitudes on Mother's Day from an April 27 - 30, 2022 YouGov survey

Results and methodology on Americans' attitudes on luck and superstitions from an April 26 - 30, 2022 YouGov survey

Results, interactive data, and methodology on Americans' attitudes toward television and streaming from an April 21 - 25, 2022 YouGov survey

YouGov’s latest poll finds that a little more than one-quarter of Americans (27%) – including 37% of adults under 30 – say that they believe in astrology, or that the position of the stars and planets influences people’s lives. About half of Americans (51%) say they don't believe in astrology and 22% are unsure.

By Andrew Hutchinson on Social Media Today, 11th Apr 2022

YouGov polling suggests that relatively few Americans have seen "CODA", the most recent Oscars Best Picture winner, and fewer than half of U.S. adult citizens have seen each of the recent Best Picture winners — with just a handful of exceptions.

After resolving a work stoppage that nearly canceled games, Major League Baseball is scheduled to begin its 2022 season this week with Opening Day. A recent YouGov poll asked 1,000 U.S. adult citizens about their opinions on recent MLB rule changes and on the sport more broadly.

The most politically polarizing media outlet is CNN. Nearly two-thirds of Democrats (66%) rate CNN as trustworthy, compared to 11% of Republicans, a 55-point difference, larger than for any other outlet.

By 39% to 34%, Americans disapprove of the Academy Awards allowing Will Smith to remain at the show after having hit Chris Rock.

Many Oscars poll questions expose big political divides around a night of celebration for motion pictures.

“King Richard” leads in share of viewers who loved it, in share who loved or liked it, and in fewest who hated it.

New polling from YouGov finds that on the question of whether they would rather be smart and sad or dumb and happy, Americans are almost evenly divided.

By Lane Fisher on Brafton, 15th Feb 2022

YouGov surveyed 1,000 Americans about their preferences for giving and receiving love. We find that Americans prefer to receive love through quality time with their partners and physical touch. Far fewer want gifts and acts of service.

26% of US adults polled prefer that shows, movies, and books set during the pandemic reference it, while 28% do not.

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.