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  • How often do Americans accidentally refer to babies by the wrong gender?Article

    How often do Americans accidentally refer to babies by the wrong gender?

    Among Americans who say they sometimes encounter babies, over half (53%) say they occasionally use a gendered term (such as “boy” or “he”) to refer to a baby before being told the baby’s gender, according to a May 17 - 18, 2022 YouGov survey.

    2 days ago
  • Which superstitions are Americans most likely to believe?Article

    Which superstitions are Americans most likely to believe?

    A recent YouGov poll asked Americans whether they believe in 30 good- and bad-luck superstitions. The three good-luck superstitions polled that the largest share of Americans say they believe in are making a wish while blowing out birthday candles (28%), seeing a shooting star (28%), and saying bless you when someone sneezes (27%).

    11 days ago
  • Mother's Day | YouGov Poll: April 27 - 30, 2022Article

    Mother's Day | YouGov Poll: April 27 - 30, 2022

    Results, interactive data, and methodology on Americans' attitudes on Mother's Day from an April 27 - 30, 2022 YouGov survey

    16 days ago
  • Luck and Superstitions | YouGov Poll: April 26 - 30, 2022Article

    Luck and Superstitions | YouGov Poll: April 26 - 30, 2022

    Results and methodology on Americans' attitudes on luck and superstitions from an April 26 - 30, 2022 YouGov survey

    19 days ago
  • TV and Streaming | YouGov Poll: April 21 - 25, 2022Article

    TV and Streaming | YouGov Poll: April 21 - 25, 2022

    Results, interactive data, and methodology on Americans' attitudes toward television and streaming from an April 21 - 25, 2022 YouGov survey

    25 days ago
  • One in four Americans say they believe in astrologyArticle

    One in four Americans say they believe in astrology

    YouGov’s latest poll finds that a little more than one-quarter of Americans (27%) – including 37% of adults under 30 – say that they believe in astrology, or that the position of the stars and planets influences people’s lives. About half of Americans (51%) say they don't believe in astrology and 22% are unsure.

    25 days ago
  • Meta launches two creator funding programmes to monetise metaverseArticle

    Meta launches two creator funding programmes to monetise metaverse

    By Andrew Hutchinson on Social Media Today, 11th Apr 2022

    about 1 month ago
  • What is the best recent Oscar winner for Best Picture, according to American movie watchers?Article

    What is the best recent Oscar winner for Best Picture, according to American movie watchers?

    YouGov polling suggests that relatively few Americans have seen "CODA", the most recent Oscars Best Picture winner, and fewer than half of U.S. adult citizens have seen each of the recent Best Picture winners — with just a handful of exceptions.

    about 1 month ago
  • As the 2022 season begins, how do Americans feel about Major League Baseball?Article

    As the 2022 season begins, how do Americans feel about Major League Baseball?

    After resolving a work stoppage that nearly canceled games, Major League Baseball is scheduled to begin its 2022 season this week with Opening Day. A recent YouGov poll asked 1,000 U.S. adult citizens about their opinions on recent MLB rule changes and on the sport more broadly.

    about 2 months ago
  • Trust in Media 2022: Where Americans get their news and who they trust for informationArticle

    Trust in Media 2022: Where Americans get their news and who they trust for information

    The most politically polarizing media outlet is CNN. Nearly two-thirds of Democrats (66%) rate CNN as trustworthy, compared to 11% of Republicans, a 55-point difference, larger than for any other outlet.

    about 2 months ago
  • Three in five Americans say Will Smith was wrong to hit Chris RockArticle

    Three in five Americans say Will Smith was wrong to hit Chris Rock

    By 39% to 34%, Americans disapprove of the Academy Awards allowing Will Smith to remain at the show after having hit Chris Rock.

    about 2 months ago
  • What Americans think of the Oscars in 2022: Politics, diverse nominees, and COVID-19Article

    What Americans think of the Oscars in 2022: Politics, diverse nominees, and COVID-19

    Many Oscars poll questions expose big political divides around a night of celebration for motion pictures.

    about 2 months ago
  • Oscars 2022: Americans say Best Picture competition is wide openArticle

    Oscars 2022: Americans say Best Picture competition is wide open

    “King Richard” leads in share of viewers who loved it, in share who loved or liked it, and in fewest who hated it.

    about 2 months ago
  • Would you rather be smart and sad or dumb and happy? Americans are divided.Article

    Would you rather be smart and sad or dumb and happy? Americans are divided.

    New polling from YouGov finds that on the question of whether they would rather be smart and sad or dumb and happy, Americans are almost evenly divided.

    2 months ago
  • Instagram or Snapchat: which platform should brands use for their social strategy?Article

    Instagram or Snapchat: which platform should brands use for their social strategy?

    By Lane Fisher on Brafton, 15th Feb 2022

    3 months ago
  • What are Americans’ love languages?Article

    What are Americans’ love languages?

    YouGov surveyed 1,000 Americans about their preferences for giving and receiving love. We find that Americans prefer to receive love through quality time with their partners and physical touch. Far fewer want gifts and acts of service.

    3 months ago
  • Should TV, movies, and books reference the pandemic, or ignore it?Article

    Should TV, movies, and books reference the pandemic, or ignore it?

    26% of US adults polled prefer that shows, movies, and books set during the pandemic reference it, while 28% do not.

    4 months ago
  • The reach of gaming influencers globallyArticle

    The reach of gaming influencers globally

    A look at markets and demographics in which gaming influencers hold the most sway?

    5 months ago
  • Title spotlight: MinecraftArticle

    Title spotlight: Minecraft

    A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

    5 months ago
  • Global: Which industries are best suited for sports sponsorship?Article

    Global: Which industries are best suited for sports sponsorship?

    A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

    5 months ago

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