A poll by YouGov UK delivers the verdict on the dress that’s divided the internet: 74% blue and black, 16% white and gold
What color is this dress?
Science suggests that – at least objectively – it’s blue and black. That’s also the view the British public, according to a new survey.
It’s actually not even close. 74% of British adults say the dress is blue and black. Only 16% see the dress as white and gold.
7% say they see some other combination and 4% just don’t know.
Blue and black wins across all demographics and political groups. It wins regardless of eye color or whether the viewer wears glasses, contact lenses or neither.
But the dress is especially divisive among younger generations. A third of adults ages 18 to 24 say it is white and gold, while only 56% say it is blue and black. In comparison, Over 60s split almost unaniomously 85 to 6 in favour of blue and black.