Young women more confident than young men in just their underwear

March 29, 2016, 5:12 PM GMT+0

Women generally think they look worse in their underwear than men, but women under-30 are an exception

'Real body' campaigns, in which advertisers ditch traditional models for less chiseled and more realistic 'real' people, have become commonplace in recent years. But American Eagle, in a rare move, has turned the spotlight on men. Their near campaign features a range of more normal male bodies wearing American Eagle underwear instead of the traditional line up of models with six packs.

YouGov's latest research shows that, overall, Americans are pretty realistic about how good they look in just their underwear. 38% say that they look 'alright' and 35% say that they look bad. Only 18% think that they look good in just their underwear. Unsurprisingly, younger Americans are more likely than older Americans to say that they look good. Women (41%) are also more likely than men (31%) to say that they look bad in only their underwear. Under-30s buck this trend, however, as while 24% of men aged 18 to 29 say that they look good in just their underwear, 41% of women in the same age group say the same.

That younger women think they look good in their underwear shouldn't necessarily be a surprise, as 21% of them prefer style to comfort when it comes to their undies, compared to only 6% of the general public.

Women of all ages, not just over-30s, are also a lot more likely than men to have a 'best pair' of underwear. 44% of women have a 'best pair', while only 24% of men say the same. Nearly two-thirds of women under-30 (60%) have a 'best pair' of underwear.

Full poll results can be found here and topline results and margin of error here.