Despite last week's collapse in Gold prices, Americans still see gold as the safest way for them to invest their wealth.
Traditionally gold investments are seen as a guarantee during times of economic difficulty, but gold prices have fallen rapidly since the beginning of 2013. Last week, the value of gold dropped 4.1% in a single day.
New YouGov polling shows that despite this, gold is still the most popular way among Americans to minimize risk when investing money.
16% of Americans view gold as the safest option, beating out the 11% of Americans who view banks as the safest place to invest their money.
The results show that opinions on how best to preserve wealth differ based on age. Gold is most popular among those aged 45 to 64 and least popular among those aged 30 to 44.
The bear market for gold shows little chance of ending, though a small rebound in the market price was seen this week.
Complete results are available here.