YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. A study by Pew concluded YouGov “consistently outperformed the others”. Our data is supplied through, the most advanced platform for complex survey data, combining high-speed processing with drag-and-drop ease of use. YouGov is the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.

YouGov Direct is our blockchain-based platform and advertising network that empowers panelists to choose which attributes they make available to marketers and advertisers, while earning rewards, and allows advertisers to pinpoint the audience they need.

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Technology & Panel

The best data and technology

All of our syndicated and research offerings are underpinned by the data collected from our online community which is stored in our connected data set and accessible via our industry leading technology.

  • Panel

    Highly representative data with our online community

    The YouGov Panel is built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade. We operate this highly engaged online community of millions of people all over the world, which means you can reach practically any audience you choose and get reliable, quality data you can trust.

  • Cube

    Recognized as the best data in the industry

    The YouGov Cube is our connected data set encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters,' concluded that YouGov "consistently outperformed the others" . YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.


    Data analytics made simple with the best technology

    YouGov has developed, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit

Dedicated Team

A team of sector specialists and data scientists

YouGov researchers have extensive industry knowledge and research expertise to constantly push the boundaries and draw out the insights that are going to make a difference to your brand, your audience and your strategy. Whether you're looking for full consultative support or a little collaborative help to build your own surveys, we're here to help.

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