Offering

Our approach

YouGov is powered by our unique connected dataset – The YouGov Cube. That’s what makes us different. Industry experts with decades of experience have access to data with unrivaled depths of granularity. This combined with our fearless approach to technology and infrastructure has been the catalyst for some of the world’s most compelling arguments, pioneering strategies and competitive business advantage - all based on YouGov research. As a service built on the pulse of consumer perspective it makes us ambitious, keeps us innovative and above all gives you quality holistic insight you can trust. You ask for the answers, we give you the world – all under one roof.

SECTOR EXPERTISE

Dedicated teams of sector specialists

Identify actionable insights with the help of our sector experts.

Academic, Political, & Public Affairs
Academic, Political, & Public Affairs
Conduct academic research, gauge public attitudes to the government and political parties, and gain insights into public affairs issues.
Find out more
Technology
Technology
Innovate with cutting-edge research in the technology space from online services, systems, and solutions.
Find out more
Consumer, Retail, & Foodservice
Consumer, Retail, & Foodservice
Gain deep insights into consumer products, retail, and foodservice.
Find out more
Gaming & Interactive Entertainment
Gaming & Interactive Entertainment
Understand the interactive entertainment sector across gaming platforms, genres, business models and styles.
Find out more
Affluent Perspective
Affluent Perspective
Delve into the critical trends businesses must understand to position their brands for success in the affluent marketplace.
Find out more
Education, Family, & Youth
Education, Family, & Youth
Insights into the education, family, and youth sectors.
Find out more
Financial Services
Financial Services
Receive tailored research used by some of the biggest banking and investment players in the sector.
Find out more
YouGov Blue
YouGov Blue
Staffed with experts from politics, survey research, and academia, YouGov Blue is a custom research division for progressive and Democratic clients.
Find out more
YouGov Sport
YouGov Sport
A specialist division of YouGov with expertise in the Sports industry. Measuring sport interest, participation, event/league following, team support, media exposure, sponsorship impact, fan base size, profiling, perceptions and more.
Find out more
YouGov Signal
YouGov Signal
Social media analytics around the engagement, opinion and market efficiency of your brand from global real time digital expression of opinions.
Find out more
Technology & panel

The best data and technology

All of our syndicated and research offerings are underpinned by the data collected from our online community which is stored in our connected data set - The Cube - and accessible via our industry leading technology.

  • cube

    Recognized as the best data in the industry

    The YouGov Cube is our connected data set encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.

  • crunch

    Data analytics made simple with the best technology

    YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io.

  • global

    Continuously updated data through YouGov Panel

    YouGov operates a global online panel of millions of panellists across more than 40 countries, including 2 million in North America, with whom we engage daily online and on mobile. We are proud to serve a panel made up of people of all types. Our proprietary sampling technology allows us to avoid panelist fatigue and guarantee high-quality data.

TEAM

Your dedicated team of research experts

Our team of researchers with extensive survey design and industry expertise is there to help you every bit of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are always just a phone call or email away.

Fully customized research tailored to your needs

Contact us now for a consultation from our dedicated team of sector experts.