YouGov Sport provides international research in sports, sponsorship, and entertainment providing the world's biggest brands and rights-holders with actionable insights that go far beyond the numbers.
The team works with rights holders, brands, and agencies and uses proprietary tools to help create winning sports and entertainment marketing strategies.
Our client roster stretches across the world from top American rights-holders to the most visible European and Middle Eastern brands. The team’s expertise empowers clients to find optimal sponsorship matches, assess the effectiveness of partnerships and deliver best-in-class sports marketing strategies.
We also collect data on public perceptions of sports properties and teams from around the world, permitting rights holders and sponsors to constantly assess performance, partnerships and strategies. Within the sports and entertainment sector, the team also specializes in:
- Media monitoring and evaluation
- Valuation of rights and partnerships
- Economic impact
- Market sizing
- Sponsorship sales
- Trend analysis
- Sports brand tracking
- RealTime consumer insight
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualize and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Frank Saez is the founder and leader of YouGov Sports. Managing a team of 40+, Frank is recognised by his peers as one of the foremost practitioners in global sports business analysis and research, Frank has over 20 years international experience, working with some of the world’s leading sports rights holders and sponsors.
Over the years, Frank has gathered many of the industry’s leading minds and practitioners into YouGov Sport to provide a unique and comprehensive client service. Known for speed, innovation and quality service, the leadership team is supported by a large cast of young and hard-working talent. In putting clients first, YouGov Sport is proud to be highly regarded as both an employer and service provider.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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Gain fast, reliable opinions from national or custom groups, or conduct dynamic and integrated performance monitoring with comprehensive custom tracking.
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Deliver actionable insights led by our seasoned industry experts and research specialists using our range of custom, syndicated, and RealTime solutions.
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