Redefining how audiences for advertising are built, used and valued.
YouGov Direct is a fully-opted in, completely transparent and fraud-free audience platform.
With granular and accurate profiling data we enable precise consumer targeting and turn advertising into a two way dialogue.
We're building YouGov Direct to revolutionise the advertising industry and we already have 3 grounded-breaking solutions...
Breaking the traditional boundaries between research and marketing we can now link your ad to actual business outcomes. You select your audience, tell us what insight you want to generate or future audiences you want to speak to, and we will deliver the creative, the data and drive traffic to your desired digital property - its marketing with research added on.
Consumers sell their data to you, allowing you to import it into your CRM systems to better serve and communicate with them. Furthermore, data can be used to model behaviour and attitudes across your wider CRM base.
GDPR was the catalyst. Rather than view it as a compliance burden we saw it as an opportunity to create a new type of data market place that:
understanding of audiences and ad targeting for brands and media agencies and turns advertising into a two way conversation
consumers with greater control of their data and creates the opportunity for them to obtain fair value from its use
transformation of the digital marketing world by tackling some of the key challenges within existing ecosystem – fraud and transparency
Blockchain underpins YouGov Direct creating an audit trail of verifiable transactions between advertiser and consumer.
We used blockchain technology to support YouGov Direct because it helps to tackle many of the challenges we see in the audience data market. It turns permission (or consent) into a verifiable audit trail of transactions that can be referenced by businesses to provide GDPR assurance and creates complete transparency of data use from data subject (consumer) to data user (advertiser).