YouGov Direct is a self-service platform built for advertisers, media agencies, and publishers to precisely target the audience you need in the moment you need it and deliver your research with exceptional speed.

YouGov Direct is unique in that we offer over 100 profiling variables giving you unrivaled granularity in hyper-targeting your audience and slicing your data for analysis -- all in an easy-to-use self-service platform that gets you up and running fast.

Getting started with YouGov Direct is as easy as 1, 2, 3:

Set up an account in 5 minutes or less

Target, publish, & launch your survey in 10 minutes

Watch real-time results roll in - complete results in as fast as 1 hour!

Try YouGov Direct now!

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Over 100 Profiling Variables
Over 100 Profiling Variables
The YouGov Direct Panel is supported by precise audience profiling and giving you access to audiences that are receptive to your communications and offers.
Self Service & Speed
Self Service & Speed
Sign up is a quick and easy process and with credit card payments available, you can get your first survey up and running in less than 10 minutes with results delivered fast.
Multi-Market Reach
Multi-Market Reach
Large panels are currently available in the US and the UK with additional markets available in the coming months including Canada, Australia, and Singapore.

Built for Advertising in the GDPR & post-CCPA World

YouGov Direct enables accurate and ethical consumer targeting. YouGov Direct panelists decide how much of their personal data they wish to share with advertisers. A double opt-in process gives your business extra peace of mind when conducting research - the YouGov Direct Panel is ready and receptive to your relevant advertising, offers, and surveys. Consumers are compensated for their opinions when they complete advertiser surveys.

Blockchain Technology

Blockchain technology underpins YouGov Direct creating an audit trail of verifiable transactions between advertisers and consumers. This audit trail provides CCPA and GDPR assurance for businesses and creates complete transparency of data use between consumers and advertisers.

YouGov Direct Can Help You:

  • Test ad creative and messaging
  • Gain live, in-event feedback
  • Assess campaign performance
  • Create real time direct-to-consumer surveys

The YouGov Advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

Get in touch to discuss YouGov Direct

If you're a consumer looking to join the YouGov Direct panel please click here.