World Cup: Nike’s ambush marketing making an impact with consumers

Jeff Stewart
June 22, 2010, 9:58 PM GMT+0

Nike, while not an official sponsor of the world cup, is advertising heavily during the event and is associated with several key teams and players. The brand’s ‘ambush marketing’ efforts seem to be paying off, as it has registered a larger increase in Buzz than any of the official sponsors during the first week of the event.