About half (48%) of Americans say they definitely (25%) or probably (23%) will watch Super Bowl LIX, to be played Sunday between the Kansas City Chiefs and Philadelphia Eagles, a new Economist / YouGov Poll shows. But as the Chiefs go for their third consecutive Super Bowl win, fewer Americans are rooting for them than did the past two years.
The 48% of Americans who say they'll watch the Super Bowl this year is down slightly from — though still within the margin of error of — the 51% who said they would definitely or probably watch last year's Super Bowl, between the Chiefs and the San Francisco 49ers.
Americans 65 and older are more likely to say they'll watch the Super Bowl than they were last year, while younger Americans are less likely to say they'll watch this year's game. Residents of the Northeast are more likely to say they'll watch this year's game — which features a Pennsylvania opponent of the Chiefs — than they were to say they'd watch last year's, with a California team facing the Chiefs. Residents of other parts of the country are less likely to say they'll watch.
More Americans say they're rooting for the Eagles (29%) than for the Chiefs (22%).
Those who say they'll definitely watch the Super Bowl are especially pro-Eagles (or anti-Chiefs), with 47% supporting the Eagles and 37% the Chiefs. Midwesterners are more likely to support the Chiefs, and Northeasterners to support the Eagles.
49% of Americans don't care who wins the Super Bowl.
Two years ago, when the Eagles and Chiefs played each other in the Super Bowl, a slightly larger share of Americans backed the Chiefs (30%) than the Eagles (27%).
Compared to two years ago, relative support for the Chiefs against the Eagles has especially fallen among Americans who definitely plan to watch the Super Bowl: In 2023, that group favored the Chiefs by 8 percentage points, but in 2025, they back the Eagles by 10 points.
Relative support for the Chiefs also has fallen among fans in all parts of the country.
But Americans are about twice as likely to expect the Chiefs to win than to expect an Eagles win (36% vs. 19%).
Chiefs fans outnumbered Eagles fans in the findings of YouGov polls conducted just before the wild-card, divisional, and conference championship playoff rounds. But after the Buffalo Bills and Washington Commanders got eliminated in the conference championships, the Eagles surpassed the Chiefs in Americans' preference for a Super Bowl winner.
— Carl Bialik contributed to this article
See the toplines and crosstabs from the Economist/YouGov poll conducted on February 2 - 4, 2025 among 1,604 U.S. adult citizens.
Methodology: The poll was conducted among 1,604 U.S. adult citizens. Respondents were selected from YouGov’s opt-in panel to be representative of U.S. adult citizens. A random sample (stratified by gender, age, race, education, geographic region, and voter registration) was selected from the 2019 American Community Survey. The sample was weighted according to gender, age, race, education, 2024 presidential vote, 2020 election turnout and presidential vote, baseline party identification, and current voter registration status. 2024 presidential vote, at time of weighting, was estimated to be 48% Harris and 50% Trump. Demographic weighting targets come from the 2019 American Community Survey. Baseline party identification is the respondent’s most recent answer given around November 8, 2024, and is weighted to the estimated distribution at that time (31% Democratic, 32% Republican). The margin of error for the overall sample is approximately 3%.
Image: Getty
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