Four in five (81%) Americans say the price of eggs has increased in the past few months, and 67% say the costs have risen "a lot."

Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).

There are a few ways to measure the United States' favorite holiday drink —and by all of them, hot chocolate dominates all other contenders.

As 2022 nears an end, nearly all Americans (93%) in the latest Economist/YouGov Poll say they have felt the impact of high inflation on their own life and few (18%) expect a lower rate of inflation in the next six months.

45% of adults prefer the experience of a reusable, artificial tree, which is also perceived as better for the environment and more affordable by more Americans than say either thing about real trees.

More than half (54%) of Democrats think Santa would support Democrats, 50% of Independents think he’d back Independents, and 50% of Republicans think he'd lean Republican.

How can brand activism impact consumer sentiment?

Around a quarter of people in most Western nations surveyed think Christ’s birth is now marked more because of pressure from commercial entities

Pet owners are much more likely than non-pet owners to have been diagnosed with depression or anxiety at some point in their lives.

Industries involving food production and services — including the restaurant industry, the agriculture industry, and the dairy industry — are among the ones the most Americans view favorably. Viewed least favorably: the tobacco industry, the news media industry, and the cable industry.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The top three solutions viewed as effective at reducing inflation are increasing domestic oil production, investing in the supply chain, and fining companies for price gouging.

Americans and Canadians are most likely to see the spooky celebration as a proper special occasion

By Julia Tabisz on Digiday, 27th October 2022

Results, interactive data, and methodology on food waste from an October 3 - 6, 2022 YouGov poll.

US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?