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Americans recognize that egg prices are rising, with 67% saying the costs have increased a lot
Four in five (81%) Americans say the price of eggs has increased in the past few months, and 67% say the costs have risen "a lot."
6 days agoArticle
US Biggest Brand Movers
Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.
17 days agoArticle
How Democrats and Republicans view energy sources differently
The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).
27 days agoArticle
Hot chocolate is Americans' favorite holiday beverage
There are a few ways to measure the United States' favorite holiday drink —and by all of them, hot chocolate dominates all other contenders.
about 1 month agoArticle
More than one-third of Americans say they will spend less this holiday season
As 2022 nears an end, nearly all Americans (93%) in the latest Economist/YouGov Poll say they have felt the impact of high inflation on their own life and few (18%) expect a lower rate of inflation in the next six months.
about 1 month agoArticle
What do Americans think about real and artificial Christmas trees?
45% of adults prefer the experience of a reusable, artificial tree, which is also perceived as better for the environment and more affordable by more Americans than say either thing about real trees.
about 1 month agoArticle
Would Santa be a Democrat, Republican, or Independent? Here’s what Americans think
More than half (54%) of Democrats think Santa would support Democrats, 50% of Independents think he’d back Independents, and 50% of Republicans think he'd lean Republican.
about 1 month agoArticle
How can brand activism impact consumer sentiment?
How can brand activism impact consumer sentiment?
about 2 months agoArticle
Is Christmas a ‘proper’ special occasion, or is it too commercialised?
Around a quarter of people in most Western nations surveyed think Christ’s birth is now marked more because of pressure from commercial entities
about 2 months agoArticle
US pet owners more likely to have been diagnosed with mental ill-health
Pet owners are much more likely than non-pet owners to have been diagnosed with depression or anxiety at some point in their lives.
2 months agoArticle
Americans' most and least favored industries
Industries involving food production and services — including the restaurant industry, the agriculture industry, and the dairy industry — are among the ones the most Americans view favorably. Viewed least favorably: the tobacco industry, the news media industry, and the cable industry.
2 months agoArticle
Global Best Brand Rankings 2022: Brazil
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
2 months agoArticle
Global Best Brand Rankings 2022: Mexico
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
2 months agoArticle
Global Best Brand Rankings 2022: Canada
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
2 months agoArticle
Global Best Brand Rankings 2022: US
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
2 months agoArticle
What Americans know — or think they know — about inflation
The top three solutions viewed as effective at reducing inflation are increasing domestic oil production, investing in the supply chain, and fining companies for price gouging.
3 months agoArticle
Is Halloween a ‘proper’ special occasion, or is it too commercialised?
Americans and Canadians are most likely to see the spooky celebration as a proper special occasion
3 months agoArticle
Most publishers to offer simple discounts this holiday season: Study
By Julia Tabisz on Digiday, 27th October 2022
3 months agoArticle
Food Waste | YouGov Poll: October 3 - 6, 2022
Results, interactive data, and methodology on food waste from an October 3 - 6, 2022 YouGov poll.
4 months agoArticle
US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?
US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?
4 months ago