A substantial proportion of adults in the US say they prefer visiting their friends and family during winters (40%).

British drivers considering an electric engine pay attention to online advertisements as nearly three in five say so (59%).

About one in five (21%) favor marshmallows on their sweet potatoes, while one-third (32%) do not.

YouGov’s Brand Spotlight series focuses on auto insurer USAA’s performance over the course of October.

Almost one-half of holiday decorators get started between Thanksgiving and the end of November.

According to data from YouGov Profiles, drivers in Poland say that they like to drive fast (49%).

Biggest Moving brands in the US per month.

Johnson & Johnson’s BAND-AID brand of bandages and first-aid supplies ranked highest in the US in YouGov’s Best Brand Rankings 2021 – a list of the brands consumers perceive most positively.

Brazil's brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Mexico's brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Canada's brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

United States brand rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

YouGov analysis reveals Trendyol as the best ranked brand amongst consumers in Turkey.

YouGov analysis reveals Samsung as the best ranked brand amongst consumers in Netherlands

According to data from YouGov BrandIndex, Lincoln’s Ad Awareness score saw a 4.2-point rise in October.

YouGov's latest Profile Peek sheds light on key demographic, attitudinal and behavioural differences between consumers who say sustainability in retail is an important issue to them and the overall British population.

US adults who use TikTok or YouTube tend to visit the apps at least daily (67% and 74%, respectively).

Data YouGov BrandIndex’s 2021 Finance Purchase Funnel Rankings shows that 13.1% of US adults are aware of Capital One and would consider them when next in market, giving them a conversion rate of 16% from all those aware of the brand.

According to a new YouGov analysis, 65% of US consumers say they watch holiday-related content during fall and winter. With this comes a big commercial opportunity for advertisers to target ‘holiday content viewers’ with relevant messaging and through more platforms than ever.

With the highest uplift in Ad Awareness score, iPhone wins YouGov Advertiser of the Month in October out of all brands we tracked in the UAE.