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  • Americans recognize that egg prices are rising, with 67% saying the costs have increased a lotArticle

    Americans recognize that egg prices are rising, with 67% saying the costs have increased a lot

    Four in five (81%) Americans say the price of eggs has increased in the past few months, and 67% say the costs have risen "a lot."

    6 days ago
  • US Biggest Brand MoversArticle

    US Biggest Brand Movers

    Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

    17 days ago
  • How Democrats and Republicans view energy sources differentlyArticle

    How Democrats and Republicans view energy sources differently

    The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).

    27 days ago
  • Hot chocolate is Americans' favorite holiday beverageArticle

    Hot chocolate is Americans' favorite holiday beverage

    There are a few ways to measure the United States' favorite holiday drink —and by all of them, hot chocolate dominates all other contenders.

    about 1 month ago
  • More than one-third of Americans say they will spend less this holiday seasonArticle

    More than one-third of Americans say they will spend less this holiday season

    As 2022 nears an end, nearly all Americans (93%) in the latest Economist/YouGov Poll say they have felt the impact of high inflation on their own life and few (18%) expect a lower rate of inflation in the next six months.

    about 1 month ago
  • What do Americans think about real and artificial Christmas trees?Article

    What do Americans think about real and artificial Christmas trees?

    45% of adults prefer the experience of a reusable, artificial tree, which is also perceived as better for the environment and more affordable by more Americans than say either thing about real trees.

    about 1 month ago
  • Would Santa be a Democrat, Republican, or Independent? Here’s what Americans thinkArticle

    Would Santa be a Democrat, Republican, or Independent? Here’s what Americans think

    More than half (54%) of Democrats think Santa would support Democrats, 50% of Independents think he’d back Independents, and 50% of Republicans think he'd lean Republican.

    about 1 month ago
  • How can brand activism impact consumer sentiment?Article

    How can brand activism impact consumer sentiment?

    How can brand activism impact consumer sentiment?

    about 2 months ago
  • Is Christmas a ‘proper’ special occasion, or is it too commercialised?Article

    Is Christmas a ‘proper’ special occasion, or is it too commercialised?

    Around a quarter of people in most Western nations surveyed think Christ’s birth is now marked more because of pressure from commercial entities

    about 2 months ago
  • US pet owners more likely to have been diagnosed with mental ill-healthArticle

    US pet owners more likely to have been diagnosed with mental ill-health

    Pet owners are much more likely than non-pet owners to have been diagnosed with depression or anxiety at some point in their lives.

    2 months ago
  • Americans' most and least favored industriesArticle

    Americans' most and least favored industries

    Industries involving food production and services — including the restaurant industry, the agriculture industry, and the dairy industry — are among the ones the most Americans view favorably. Viewed least favorably: the tobacco industry, the news media industry, and the cable industry.

    2 months ago
  • Global Best Brand Rankings 2022: BrazilArticle

    Global Best Brand Rankings 2022: Brazil

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    2 months ago
  • Global Best Brand Rankings 2022: MexicoArticle

    Global Best Brand Rankings 2022: Mexico

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    2 months ago
  • Global Best Brand Rankings 2022: CanadaArticle

    Global Best Brand Rankings 2022: Canada

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    2 months ago
  • Global Best Brand Rankings 2022: USArticle

    Global Best Brand Rankings 2022: US

    The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

    2 months ago
  • What Americans know — or think they know — about inflationArticle

    What Americans know — or think they know — about inflation

    The top three solutions viewed as effective at reducing inflation are increasing domestic oil production, investing in the supply chain, and fining companies for price gouging.

    3 months ago
  • Is Halloween a ‘proper’ special occasion, or is it too commercialised?Article

    Is Halloween a ‘proper’ special occasion, or is it too commercialised?

    Americans and Canadians are most likely to see the spooky celebration as a proper special occasion

    3 months ago
  • Most publishers to offer simple discounts this holiday season: StudyArticle

    Most publishers to offer simple discounts this holiday season: Study

    By Julia Tabisz on Digiday, 27th October 2022

    3 months ago
  • Food Waste | YouGov Poll: October 3 - 6, 2022Article

    Food Waste | YouGov Poll: October 3 - 6, 2022

    Results, interactive data, and methodology on food waste from an October 3 - 6, 2022 YouGov poll.

    4 months ago
  • US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?Article

    US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?

    US: Jack in the Box to hire a Twitch streamer – Which fast food joint do gamers favor?

    4 months ago

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