Fashionistas sneer at them and the public has been up and down, but new data shows that colorful Crocs shoes may be poised to make a comeback, possibly aided by its recent global marketing campaign, according to YouGov BrandIndex, the only daily brand consumer perception research service.
Over the past six weeks, potential revenue metrics for Crocs trended to their highest level in nearly two and half years. The percentages of consumers 18+ saying they would consider Crocs the next time they are in the market for shoes and apparel went from 8% on February 23rd, to 12% on April 4th.
On March 30th, the shoemaker’s campaign kicked off around the theme “Find Your Fun,” including its first TV campaign in five years. According to The Wall Street Journal, “Crocs is making its biggest investment in marketing ever, boosting its budget by $10 million.”
Last year, Crocs sold nearly 56 million pairs of shoes.