Data Journalist

Sorry dads, it looks like the fix is in.

Most Americans admit they spend more on mom for Mother’s Day than they do on dad for Father’s Day (33%). Just 6% say they typically spend more on Dad, while 26% say they spend about the same amount for both holidays.  But hey, dad probably doesn’t mind. Almost one in five (19%) American fathers don’t want a thing. “Nothing” was the answer chosen most by fathers surveyed in a YouGov RealTime research poll conducted in April.

You might otherwise consider something simple, like a card. Eleven percent of dads say they want a card more than anything. Another 7% of dads say it’s electronics, while 6% would probably be happy to crack open a cold beer in celebration of the occasion.  

Another 6% of dads just want a day to themselves (which is also what 7% of moms wanted for Mother’s Day last month), while 6% would also be happy to receive chocolates or candy for Father’s Day.

One in 20 (5%) American fathers want a “keepsake gift,” such as an engraved photo frame or another personal item. The classic go-to Father’s Day gift is also an option: a new tie. Three percent of dads say that clothing is their top pick for the holiday. And 2% of dads will be thrilled with something homemade, so bring on the macaroni art. 

Almost one-third (32%) of Americans plan to give a gift to their dad for Father’s Day this year. Nearly one-fifth (18%) plan to give a gift to their husband or partner to mark the occasion, while fewer plan to give gifts to their father-in-law (8%), brother (4%), or grandfather (4%).

See full results here and sign up to be a member of our panel and take surveys like this here.

Methodology: Nationally representative sample of 1,213 US adults, conducted online April 23 - 24, 2019. 

Related: Gen Z hates when their parents tell stories about them

Image: Getty

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