YouGov FMCG/ CPG Rankings 2021 - Brazil

YouGov
September 22, 2021, 5:00 AM UTC

Marking the first in an annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, an overall measure of brand health calculated by averaging Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

This year's rankings highlight the top performing FMCG/CPG brands in Brazil for the following categories:

  • Hair Care
  • Personal Care
  • Skincare & Cosmetics
  • Soft Drinks
  • Food

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov FMCG/CPG Rankings 2021 in Brazil: Hair Care

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: HAIR CARE
Rank Brand Name Score
1 Dove 41.7
2 Pantene 36.8
3 Seda 33.8
4 L'Oréal Paris 30.5
5 Elseve 29.9
6 TRESemmé 26
7 Clear 22.4
8 Head & Shoulders 17.7
9 Embelleze 17.3
10 Koleston 15.2
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The Top 10 Hair Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Hair Care Brands during this same time period, listed consecutively, are Seda, Wella, L'Oréal Paris, Garnier, Cor&Ton, MAXTON, Embelleze, Elsève, Clear, and BioColor.

YouGov FMCG/CPG Rankings 2021 in Brazil: Personal Care

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: PERSONAL CARE
Rank Brand Name Score
1 Colgate 60.2
2 Oral-B 46.2
3 Dorflex 31.2
4 Close-Up 29.8
5 Sensodyne 28.4
6 Sorriso 22.8
7 Neosaldina 19.1
8 Doril 16.2
9 TYLENOL 16.2
10 Medley 16.1
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The Top 10 Personal Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Personal Care Brands during this same time period, listed consecutively, are Gerovital, EMS, Advil, Sorridente, Centrum, Energil Zinc, Dorflex, Medley, and Sorriso.

YouGov FMCG/CPG Rankings 2021 in Brazil: Skin Care & Cosmetics

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: SKINCARE & COSMETICS
Rank Brand Name Score
1 O Boticário 62.6
2 Natura 58.1
3 Avon 44.3
4 NIVEA 40.8
5 L'Oréal Paris 27.4
6 Risqué 20.4
7 Eudora 20
8 Sundown 19.4
9 Neutrogena 16.7
10 Renew 16.4
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The Top 10 Skincare & Cosmetics Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Skincare & Cosmetics Brands during this same time period, listed consecutively, are Avon, Renew, Revitalift, Neutrogena, Active, Eudora, Olay, Beauty Color, NIVEA, and Regenerist.

YouGov FMCG/CPG Rankings 2021 in Brazil: Soft Drinks

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: SOFT DRINKS
Rank Brand Name Score
1 Coca-Cola 44.1
2 Guaraná Antarctica 43.9
3 Fanta 31.7
4 Nescafé 31.3
5 Água Crystal 28.5
6 H2Oh! 27.3
7 Del Valle 26.1
8 Pepsi 25.8
9 Sprite 24.6
10 Red Bull 19.7
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The Top 10 Soft Drink Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Soft Drink Brands during this same time period, listed consecutively, are Dolly, Coca-Cola, Coca Zero, Pepsi, Red Bull, TNT Energy, Fanta, Pepsi Max, Sprite, and Del Valle.

YouGov FMCG/CPG Rankings 2021 in Brazil: Food

YOUGOV FMCG/CPG RANKINGS 2021 IN BRAZIL: FOOD
Rank Brand Name Score
1 iFood 48.7
2 Nestlé 41.1
3 Sadia 36.7
4 Perdigão 32.9
5 Seara Foods 29.7
6 Burger King 27.9
7 Subway 25.9
8 McDonald's 24.1
9 Uber Eats 21.4
10 Habib's 20.3
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The Top 10 Food Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The Top Improved Food Brands during this same time period, listed consecutively, are Friboi, JBS, iFood, McDonald's, McDelivery, Sadia, Seara Foods, Président, BRF, and Xylitol.

To learn more about what goes into YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

Methodology

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.  

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).  

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.