YouGov recently published a large report on global automotive trends, examining the demographics, behaviors, and preferences of automotive consumers. Just as driving trends continue to change with consumer sentiment, so too does consumer behavior around auto insurance.
Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 400,000 variables on 230,000 panellists, marketers and researchers can understand exactly who's gambling, where they gamblie, types of bets, attittudes, behaviors, and more.
The Profile Peek linked below gives a quick but powerful insight into a valuable subsection of US consumers, specifically those who plan to change their auto insurance in the next 12 months.
Download the free Profile Peek for a unique insight into auto insurance switchers, including:
- Attitude differences with non-buyers
- Top daily mobile phone activities
- Big life events expected in the next 12 months