YouGov Retail Rankings 2021 - Canada

YouGov
October 19, 2021, 8:00 AM UTC

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

This year's rankings highlight the top performing Retail brands in Canada for Mainstream Fashion. Get in touch to learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10.

YouGov Retail Rankings 2021 in Canada: Mainstream Fashion

The Top 10 Mainstream Fashion Brands rankings order is determined by the highest average Index Score in YouGov BrandIndex between September 1, 2020, to August 31, 2021.

In Canada, The Most Improved Mainstream Fashion Brands during this time period, listed consecutively, are Old Navy, Mark's, American Eagle, lululemon, Gap, Joe Fresh, Aritzia, H&M, Harry Rosen, and Nordstrom.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index Score please click here and one of our experts will be in touch. 

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Methodology: 

The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.