Best Brand Rankings 2021 Netherlands

Eva FerenczMarketing Manager
November 16, 2021, 12:07 PM GMT+0

Samsung tops YouGov’s Best Brand Rankings 2021: Netherlands

A YouGov BrandIndex data analysis from speaking to thousands of consumers about how they feel about over two thousand brands has revealed Samsung as the best ranked brand in the Netherlands. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Samsung tops the list with an overall score of 47.1

In Netherland, the most recommended brand was Samsung, with an average score of 47.1. But competition for the top spot was fierce, with Bol coming in second with a score of 43.8. In third and fourth position were Albert Heijn and KLM Royal Dutch, with scores of 42.8 and 42.4 respectively. Philpps came in on position five, rounding out the top five with 37.7. 


Rank Brand Name Score
1 Samsung 47.1
2 Bol 43.8
3 Albert Heijn 42.8
4 KLM Royal Dutch 42.4
5 Philips 37.7
6 Jumbo 36.9
7 Lidl 34.9
8 Google 32.0
9 YouTube 29.2
10 Sony 26.8
Get in touch to see your brand data

Chart shows the brands with the highest average Index score between October 1st, 2020 to September 30th, 2021


Want to learn about what’s fueling today’s most resonant brands, and how consumers feel about yours? Get in touch to see how your brand compares against the competition in your markets. 

Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here