Top automotive and mobility brands in 2022: Canada
The automotive and mobility sector is going through a period of transformation with consumer’s attitudes, behavior and shopping preferences changing dramatically over the last year. But which automotive manufacturers are regarded as having the highest overall brand health from consumers from Canada?
New data from YouGov identifies the brands which consumers from Canada have identified as having the highest overall brand health over the past year. Data was drawn from YouGov BrandIndex which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing automotive manufacturers according to their overall Index scores – an average of General Impression, Value, Quality, Corporate Reputation, Customer Satisfaction, and Recommendation scores – between February 1, 2021, and January 31, 2022. YouGov’s Index scores are our measure of a brand’s overall health.
Top automotive and mobility brands in Canada
Toyota leads the rankings in Canada followed by another Asian brand Honda. The top ten automotive brands are from Asia and Europe, with notable absence of the US brands (Ford and GM).
The rankings order is determined by the highest average Index score in YouGov BrandIndex between February 1, 2021, to January 31, 2022.
The Most Improved Automotive Brands in Mexico during this time period, listed consecutively, are Volkswagen, Dodge, Subaru, Chrysler, and GMC, followed by Cadillac, Ford, and Kia.
YouGov's Automotive & Mobility Rankings 2022 show the brands with the highest average Index scores between February 1, 2021, and January 31, 2022. The scores are mostly representative of the general population of adults 18+ (some are online-representative or urban rep). All published Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.
Each day consumers are asked about their views on automotive brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of General Impression, Quality, Value, Customer Satisfaction, Recommendation and Corporate Reputation by YouGov BrandIndex.
General Impression – whether someone has a positive or negative impression of a brand
Quality – whether consumers think the brand represents good or poor quality
Value – whether consumers think the brand represents good or poor value for money
Customer Satisfaction – whether someone is a satisfied or dissatisfied customer
Recommendation – whether someone would recommend a brand to a friend or not
Corporate Reputation – whether someone is proud or embarrassed to work for a brand