By Marty Swant on Digiday, 29th Sep 2022

More than half of Americans say they think it is acceptable for a white person to write a racial minority character for TV, film, or books, and one-quarter say it is unacceptable.

Results, interactive data, and methodology on American opinion about representation in entertainment from an August 31 - September 4, 2022 YouGov poll.

Results, interactive data, and methodology on American opinion about reporting on racism from an August 31 - September 4, 2022 YouGov poll.

For better or for worse, Americans are hooked on true crime. Half of Americans say on a new YouGov poll that they enjoy true-crime content, and one in three say they consume it at least once a week.

Results, interactive data, and methodology on American opinion on the genre of true crime, from an August 29 - September 5, 2022 YouGov survey.

YouGov polled Americans to ask which Emmy nominees they have seen and which ones they think should take home the Best Comedy and Best Drama wins.

Results, interactive data, and methodology on American opinion on TV shows and the upcoming 2022 Emmy Awards, from a series of YouGov surveys conducted in August 2022.

Recent polling by YouGov explores a phenomenon known as the Mandela Effect, in which a large number of people share a particular false memory of a historical or cultural event.

Results, interactive data, and methodology on American opinion on the Mandela Effect and false memories, from an August 23 - 26, 2022 YouGov survey.

By Maxwell Iskiev on Hubspot, 15th Aug 2022

Results, interactive data, and methodology on American opinion on Serena Williams and tennis, from a August 9 - 12, 2022 YouGov survey.

Three treats emerged in essentially a tie for the top spot: the Crunch Ice Cream Bar, the original peanut-covered Drumstick ice cream cone, and the classic vanilla ice cream sandwich.

Results, interactive data, and methodology on American opinion on ice cream trucks from a July 28 - 31, 2022 YouGov survey.

Results, interactive data, and methodology on American opinion on the lottery from a July 29 - 31, 2022 YouGov survey.

A recent survey conducted by YouGov asked Americans about the book genres they grew up reading and the ones they are reading now.

Results, interactive data, and methodology on American opinion on Will Smith and Chris Rock from a May 26 - June 2, 2022 YouGov survey.

Results, interactive data, and methodology on American opinion on reading books from a July 19 - 22, 2022 YouGov survey

Results, interactive data, and methodology on Americans' attitudes on July 4th, from the latest Economist/YouGov survey.

Compared to US consumers, Britons are more likely to consider themselves ‘too sensitive’ and tend to worry more.