While 41% of Americans believe that ghosts exist, about half as many (20%) say they have personally encountered a ghost.

Data from a new survey conducted by YouGov across 17 markets shows that about one in ten global consumers feel that a public figure can effectively endorse gambling products (9%).

The most popular item for kids to snag on Halloween night is Reese’s Peanut Butter Cups. The chocolate candy won 75.9% of its match-ups, a series of sweet victories that landed it in first place.

A survey conducted by YouGov across 17 international markets found that a quarter of global consumers say influencers, celebrities and sports stars are effective at promoting food products (25%).

According to data from YouGov BrandIndex, Amazon’s Ad Awareness score – which measures whether consumers have seen an ad for a brand in the previous two weeks – rose 14.6 points from 17.9% on August 24 to 32.5% on September 23.

A new YouGov analysis shows that when it comes to making a travel purchase related to airlines and hotels, large shares of consumers are swayed by recommendations from people they trust.

Data from YouGov Profiles examines the media consumption habits and preferences of Indian Makeup-Wearers: consumers in urban India who wear makeup.

International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.

Only one in four people (26%) believe summer ends on Labor Day.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

A YouGov survey across 17 markets indicates that more than two-fifths of global consumers (44%) feel that they are not fully represented by the people they see in adverts.

Who are America's gamblers? What motivates them to place bets and what are their favorite types of gambling? We understand using the newly-launched Global Gambling Profiles tool.

One-quarter (25%) of Americans say they are very or fairly interested in reading Prince Harry’s memoir when it publishes, while just 14% of Britons say the same.

Three in ten Americans who say they are either ‘not very interested’ or ‘not at all interested' in watching sports in general say they are likely to tune into the action from Tokyo (30%).

Toyota is the most recommended brand among all customers in YouGov’s global analysis of 33 markets.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

No US brand saw a higher rise in their Ad Awareness than restaurant chain Applebee’s last month