Hispanics more likely to get the word out when they read a good book

Jamie BallardData Journalist
October 22, 2018, 2:00 PM GMT+0

Hispanics in the US were also more likely to say that they like to read books before everyone else does

When it comes to diving into the best new books and sharing them with friends, data from YouGov Plan & Track shows that Hispanics living in the US are more likely than the total population to do so. They’re also significantly more likely to say that they like to stay up-to-date on the latest books, and that it’s important for them to get the word out when they find a book that they like.

Literary series like "Harry Potter" or "A Song of Ice and Fire" can keep audiences entertained for years as the author continues to add to the series or create spin-offs. Americans who identify as Hispanic (61%) were more likely than white or black Americans to agree with the statement “I like to find a book series that I can dive deeply into for a while.” About half (51%) of white people and 55% of black people agreed.

There are other books that seem to have everyone talking as soon as they’re published. Hispanics in the US were more likely to say that they like to read books before everyone else does. About four in ten (37%) Hispanics agreed with this statement, compared to 28% of black people and 22% of white people in the US.

Similarly, Hispanics (41%) are also more likely to say they like to stay up-to-date on the latest books. About three in ten (31%) black people and 29% of white people feel similarly. And once they’ve read a book they enjoy, they’re more likely to recommend it to others. While 35% of white people agree with the statement “it’s important for me to get the word out on good books,” a higher percentage of black (43%) and Hispanic (45%) people in the US feel similarly.

Learn more about YouGov Plan & Track.

Image: Getty

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