Kids these days: the cultural gap between Millennials and Baby Boomers

Matthew SmithHead of Data Journalism
November 23, 2018, 11:14 AM GMT+0

YouGov Ratings uncovers the biggest cultural disconnects between the generations in terms of recognition of brands, people and bands

“I used to be with ‘it’, but then they changed what ‘it’ was. Now what I’m with isn’t ‘it’ anymore and what’s ‘it’ seems weird and scary to me. It’ll happen to you!” Abraham Simpson

Many of us will have suddenly felt ancient when making a pop culture reference, only to watch it go straight over the head of someone younger. But what exactly are the biggest cultural disconnects between the young and the old?

YouGov Ratings has uncovered the biggest differences in what Millennials and Baby Boomers have heard of.

Top 20 things that Millennials are more likely to have heard of than Baby Boomers

Top 20 things that Baby Boomers are more likely to have heard of than Millennials

Photo: Getty

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