Summer blockbuster season may have started but for the first time ever movie lovers will have to watch the season’s latest films from the comfort of a couch rather than a cineplex. But regardless of whether the film you are watching is on a big screen or a small one, many viewers will still want to see a trailer before making the difficult decision of what to watch.
Each week, YouGov Direct asks a group of its members to watch movie trailers. We then report on what they say. YouGov Direct’s surveys investigate how effective movie trailers are in persuading people to consider seeing a film, what they think about the content of the trailer, and how good or bad they expect the movie to be. Thousands of people provide immediate feedback on movie trailers using the YouGov Direct platform.
The most effective trailer this week was undoubtedly “The Lovebirds,” starring Issa Rae and Kumail Nanjiani. Madcap misadventure abounds in this Netflix comedy about a couple that find themsevles unintentionally embroiled in a bizarre murder mystery. As they get closer to clearing their names and solving the case, they need to figure out how they, and their relationship, can survive the night.