No US brand saw a higher rise in their Ad Awareness than restaurant chain Applebee’s last month

As far as main dishes go, burgers reign supreme with 65% saying this is a component of their ideal barbecue plate.

Even adults who own or lease cars will take the al fresco restaurant space (40%) over parking spots (34%).

One in five meat-eating Americans (19%) and almost a third of meat-eating Brits (31%) say they consume meatless products at a monthly or more frequent basis.

New polling from YouGov shows a majority of British adults say they would support a ban on online ads (57%) or TV ads (58%) promoting junk food.

One-quarter of Americans (23%) are very or somewhat willing to try a cicada-based food.

Flexitarians, who follow vegetarianism with the occasional inclusion of meat, form 13% of the UK’s population and 12% in the US.

A YouGov poll of more than 9,000 Americans finds that the most popular burger topping is cheese.

The Profile Peek linked below gives a quick but powerful insight into a niche subsection of high- earning US consumers, specifically those who reported currently subscribing to or recently using a meal kit delivery service.

Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.

Almost two thirds (64%) of consumers cited lack of exercise or physical activity as a contributing factor towards their weight gain during the pandemic.

Two-thirds (67%) of gardeners say they’ll be growing tomatoes this year.

A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.

Data from YouGov Profiles suggests that Americans are especially interested in trying edibles (27%), meaning baked goods, chocolates, and other foods that have been infused with marijuana

Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.

Shares of people in the US and Great Britain say they have been drinking more amid the pandemic, YouGov data finds, and those who have done so are more likely to be drinking alone than those who kept their alcohol intake the same over the last year.

Cheddar, American, and mozzarella come in at the top of the list.

In an assorted chocolate gift box, three in 10 Americans (29%) call chocolate-covered caramels their favorite item.

In a poll of more than 6,000 US adults, America’s favorite pizza topping is pepperoni.

Among those who are planning to watch the event, the most popular foods of Super Bowl LV will be chips and dip, chicken wings, and pizza.