Nearly half of American consumers (47%) would be more likely to buy a product that has “Made In The USA” branding on it, according to the YouGov Omnibus survey taken June 11 and 12, 2013.
One third (32%) said they would definitely choose to buy that product, with women feeling stronger about it than men. Generally the older the respondent, the more likely they would “definitely” buy a “Made In The USA” product. 19% said that USA branding would not impact their purchase decision.
The most commonly cited reason to buy a “Made In The USA” product was that it would help support the economy (81%), followed by a distant second place reason of “I think I would get a superior product” (42%) and then “I think it is important to be patriotic” (38%).
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