New Ideas in Marketing

Retailers must look beyond triggers to better understand customer journeys Retailers must look beyond triggers to better understand customer…

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about 5 hours ago

1 in 5 US consumers could begin holiday shopping in October or earlier1 in 5 US consumers could begin holiday shopping in October or…

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about 7 hours ago

Ads on mobile see higher favourability when observed next to high-quality contentAds on mobile see higher favourability when observed next to…

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about 9 hours ago

Businesses can use Quora to establish their brand authorityBusinesses can use Quora to establish their brand authority

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about 10 hours ago

Facebook to shrink image and text size of mobile News Feed adsFacebook to shrink image and text size of mobile News Feed ads

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3 days ago

39% of advertiser's total budget is invested in paid search39% of advertiser's total budget is invested in paid search

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3 days ago

Brands can use ad customizers to provide the most relevant ads based on search queriesBrands can use ad customizers to provide the most relevant ads based…

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3 days ago

Digital Cinema Media observed a 12% increase in year-on-year cinema adspend in first half 2019Digital Cinema Media observed a 12% increase in year-on-year cinema…

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3 days ago

A brand-safe media environment may not always be a quality oneA brand-safe media environment may not always be a quality one

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3 days ago

Establishing a spokesperson and being factual is crucial for crisis management Establishing a spokesperson and being factual is crucial for crisis…

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3 days ago

Leveraging consumer insights lets brands prioritise experiences Leveraging consumer insights lets brands prioritise experiences

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3 days ago

Cross-platform analysis of attribution solutions helps optimisation, measurement efforts Cross-platform analysis of attribution solutions helps optimisation,…

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3 days ago

Businesses are increasingly looking for agencies that can deliver creative, personalised contentBusinesses are increasingly looking for agencies that can deliver…

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4 days ago

Keeping in-house agency talent motivated is a challenge for 63% of marketersKeeping in-house agency talent motivated is a challenge for 63% of…

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4 days ago

At 4.8%, American PR industry’s growth rate remains constant for third year in a rowAt 4.8%, American PR industry’s growth rate remains constant for…

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4 days ago

Conducting an SEO, website audit can be beneficial for the “health” of a brandConducting an SEO, website audit can be beneficial for the “health”…

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4 days ago

Referral marketing allows brands to acquire customers through word-of-mouthReferral marketing allows brands to acquire customers through…

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4 days ago

Brands need to add context to the use of data Brands need to add context to the use of data

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4 days ago

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New Ideas in Marketing

Retailers must look beyond triggers to better understand customer journeys Retailers must look beyond triggers to better understand customer…

1 in 5 US consumers could begin holiday shopping in October or earlier1 in 5 US consumers could begin holiday shopping in October or…

Ads on mobile see higher favourability when observed next to high-quality contentAds on mobile see higher favourability when observed next to…

Businesses can use Quora to establish their brand authorityBusinesses can use Quora to establish their brand authority

Facebook to shrink image and text size of mobile News Feed adsFacebook to shrink image and text size of mobile News Feed ads

39% of advertiser's total budget is invested in paid search39% of advertiser's total budget is invested in paid search

Brands can use ad customizers to provide the most relevant ads based on search queriesBrands can use ad customizers to provide the most relevant ads based…

Digital Cinema Media observed a 12% increase in year-on-year cinema adspend in first half 2019Digital Cinema Media observed a 12% increase in year-on-year cinema…

A brand-safe media environment may not always be a quality oneA brand-safe media environment may not always be a quality one

Establishing a spokesperson and being factual is crucial for crisis management Establishing a spokesperson and being factual is crucial for crisis…

Leveraging consumer insights lets brands prioritise experiences Leveraging consumer insights lets brands prioritise experiences

Cross-platform analysis of attribution solutions helps optimisation, measurement efforts Cross-platform analysis of attribution solutions helps optimisation,…

Businesses are increasingly looking for agencies that can deliver creative, personalised contentBusinesses are increasingly looking for agencies that can deliver…

Keeping in-house agency talent motivated is a challenge for 63% of marketersKeeping in-house agency talent motivated is a challenge for 63% of…

At 4.8%, American PR industry’s growth rate remains constant for third year in a rowAt 4.8%, American PR industry’s growth rate remains constant for…

Conducting an SEO, website audit can be beneficial for the “health” of a brandConducting an SEO, website audit can be beneficial for the “health”…

Referral marketing allows brands to acquire customers through word-of-mouthReferral marketing allows brands to acquire customers through…

Brands need to add context to the use of data Brands need to add context to the use of data