New Ideas in Marketing | YouGov

Most marketers believe attribution is critical for making marketing decisions

about 11 hours ago

Brands should create a product benefit section on their sites to optimise conversion rates

about 11 hours ago

Brands should factor in weather patterns while developing marketing strategies

about 11 hours ago

Nurturing brand-consumer relationship via content can help businesses sustain in the long run

about 15 hours ago

Weekends in the UK see the most effective response rates to TV ads

about 16 hours ago

Brands should align their ideas with consumer insights to create an impactful experiential campaign

about 17 hours ago

The “Fourth Industrial Revolution” will make marketing faster, data-driven and personalised

about 17 hours ago

PR leaders show cautious optimism for growth

about 17 hours ago

Facebook’s new Facebook Pay to facilitate transactions across its apps

about 18 hours ago

Link building and push notifications help generate site traffic

about 19 hours ago

Serve targeted content on devices beyond the television to reach Gen Z

about 22 hours ago

Adding sensory details to stores positively impacts sales

Handing out swag incentives can attract people towards a brand

Digitalisation has led to the “fear of missing out” on marketing trends

Tailor press releases according to the medium

For 94% of B2B sales and marketing leaders, video is “somewhat” or “very valuable”

More Britons think WhatsApp is the "most important app"

Google’s new features include Maps inventory for Local campaigns

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