Which of these words do you prefer to use when describing a female 18-year-old?

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Business & economy

Digital, technology & media

Entertainment, arts, & culture

Health & science

International

Politics & current affairs

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 24 million+ registered panel members in 55+ markets.

We call it living data.

Explore

Surveys

Self-serve Surveys

Serviced Surveys

Custom Research

Plan

Audience Intelligence

FREE Profiles Lite

Global Profiles

Profiles

Activate

Campaign Activation

YouGov FreeWall

Audience Data

Track

Brands & Campaigns

Members

I take surveys and earn points as a member of the YouGov panel.

Sign in as a member

Business

I access YouGov products and services as a business.

Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.

Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.

Sign up as a client