Refreshing old content can help B2B marketers to achieve better search engine ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 18, 2019, 4:45 PM UTC

This article quotes Moz research showing articles can take 100 days to reach their full search potential.

56% of B2B content marketers increased their investment in content creation over the past year to cater to ever evolving search engine algorithm and audience search habits. But marketers have an opportunity to repurpose older content to be more efficient and boost results.

As mobile phones become the primary internet gateway for most internet users, voice search is becoming increasingly prominent. B2B marketers need to update their old content with “natural language” to meet more specific and question based search queries.

The author suggests that this approach can boost search results, extend shelf-life, and improve relevancy and user experience of the already available content. Conducting a content audit can be helpful in determining which content is best suited to be updated with fresh insights and SEO keywords. 

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[7 minute read]