Majority of marketers consider LinkedIn to be the most effective social channel for B2B marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2019, 6:31 AM UTC

Facebook and Instagram trail behind LinkedIn as the most preferred social network for B2B marketers

With more than 150 million US workers active LinkedIn has become the most popular social media platform with B2B marketers.  According to a recent marketing survey cited in the article, 64% of respondents consider LinkedIn as the most effective social channel for B2B marketing.

The piece says that social media has emerged as a B2B marketing tool because marketers have been struggling with overcrowded email inboxes and the impact of GDPR guidelines. But, success on LinkedIn is dependent on how marketers regularly engage with other users and making the messages more conversational.

The article quotes Patrick King, CEO of marketing agency Imagine as saying that marketers need to ask questions and let the prospects talk about themselves to be successful.

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[3 minute read]