Natural language generation can help brands optimize their story-telling

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2019, 3:57 PM UTC

Using NLG to streamline data-driven, repetitive tasks helps save time.

Natural language generation (NLG) is a type of AI which can help marketers and storytellers to automate highly personalised content at a large scale. NLG can help brands expedite their content creation process by automating data-driven content and hyper-personalise communication.

Brands should have accurate and clean data while implementing NLG in developmental stages to avoid errors in the content. The author suggests that marketers can use AI to generate accurate and personalised email campaigns and app notification.

This article says that NLG can help brands gauge their consumer outreach by monitoring social analytics and uploading content in real-time. Automating time-consuming content allows marketers to focus on campaign management and build effective communication with consumers.

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