Malicious ads activities will cost marketers about $5.8 billion this year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 17, 2019, 5:54 PM UTC

Exposes by the press have raised marketer awareness about ad-fraud schemes

One in 100 ad impressions come from malicious ads or disruptive ads which gets amplified when internet users download several webpages at once, according to a report by an anti-malware company, Confiant. The company said that malicious activity spikes on three day weekends, with the most substantial rise seen over the President’s day weekend in February.

This piece states that the rise in fraudulent apps swelled by 159% in 2018 from the previous year. But, despite that, Confiant said that it had observed a drop in malicious ad violation rates from Q4 2018 to Q1 2019.

The worst sell-side platforms are 67 times more likely to deliver disruptive ads. According to the report, three SSPs were responsible for more than 60% of in-banner video ads and security issues.

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